NASA Just Won Black Friday in the Geekiest Way Possible

While consumers around the U.S. (and across the world, apparently) focus on more earthly concerns, like flat-screen TVs and trampling each other to death, the scientists at NASA are using Black Friday for more constructive purposes: educating the Internet on the awesome power of black holes:

The space agency started #BlackHoleFriday in 2013 as a reprieve for Americans sick of hearing about Black Friday. They'll be posting fascinating information about black holes on their Twitter account all day.

Here's to you, NASA, for making an absurd American tradition a little bit better, one tweet at a time.