With the election coming up on Tuesday, one can’t help but look back on how much social media has impacted this election season. From words said in debates to political advertisements, all of it was part of the discussion online.
People on Facebook and Twitter are still actively playing a part in the election. There are a large group of undecided voters in this election, many of them uncertain about the future, and they are voicing their concerns through social media. There has been a greater focus on women during this election and not all women like the attention; that said, some do see it as sign that women are finally getting the attention they deserve regarding issues that are important to them.
President Obama has a good social media following, with engaged supporters. Governor Romney has a good social media following as well, yet he does not get as much buzz online for speeches or discussions. This is the main social media difference between the candidates, though a small one in comparison to the candidates clash on issues such as the economy and health care. There has been much to talk about, but online is where most of the discussion is happening. This is crucial to note as many people spend time online hoping to find out more about a candidate or their opponent.
The below infographic, "Will Social Media Choose the Next President?" gives a thorough breakdown of the candidates and how they use social media.
Both candidates have had a strong social media presence throughout the campaign season; they've kept the online conversation going. People of all ages continue to log online to get in on the conversation, with the most popular age group to be on social networks is between 18-29 years old. As this infographic shows, 4 out of 10 people will use social media to help them make a decision on Election Day. Millions have been tweeting throughout this election and if you’re one of them, then keep at it.