Reince Priebus Says the GOP Needs to Modernize, Copy Obama's Campaign Strategies

Reince Priebus, the current RNC chairman, plans to drop a truth bomb on Republicans when he addresses the GOP winter meeting in Charlotte on Friday.

The dose of reality he'll dump on members: The GOP needs to modernize.

Re: campaigning and elections, Priebus explained that the Republicans need to learn from the beating they took in the 2008 and 2012 elections, utilizing better grassroots campaigns, better digital and social media strategies, and stronger long-term action plans. Basically, Priebus is saying Republicans should copy Barack Obama's presidential campaigns, which utilized these strategies so successfully.   

More so, the GOP needs to be more inclusive, Priebus outlines, reaching out and connecting with diverse communities across the country.  

Here’s what Priebus has to say:

"We must compete in every state and every region, building relationships with communities we haven't before. We must develop the best technology with the help of the best minds-and train activists, volunteers, and candidates with the modern tools of a modern party. ... We can stand by our timeless principles-and articulate them in ways that are modern...relevant to our time and relatable to the majority of voters. And that, I believe, is how we'll achieve a Republican renewal. That's how we'll grow. That's how we'll win. ... The good news is our principles are sound. We stand for opportunity and for liberty. Freedom is always a new idea-an ever-fresh, revolutionary idea. ... We can unite Americans around our values if we prove we can take them to a better place. So we must take our message to all voters and to every state. ...

"It's time to stop looking at elections through the lens of 'battleground states.' We have four years till the next presidential election, and being a 'blue state' is NOT a permanent diagnosis. ... Simple 'outreach' a few months before an election will not suffice. In fact, let's stop talking about 'reaching out'-and start working on welcoming in. Political support is cultivated over time — not collected on Election Day. ... In order to do all this, we need to empower, equip and train our candidates, volunteers, and operatives...whether it's a college activist recruiting volunteers in Pasadena or a small businesswoman running for town council in New Jersey.

"Let's host Skype-based training sessions and Google hangouts on campaign strategy, fundraising, door-to-door advocacy, and digital tools. We need to give the next generation of organizers access to the brightest experts. And in the digital space, we don't want just to keep up. We want to seize the lead. ... Growing the party to be more welcoming and more inclusive does not require abandoning our principles. It means renewing those principles because only they can offer the solutions to the liberal-induced problems of our time. ... And to those who have left the party, we want to earn your trust again. To those who have yet to join us, we welcome you-with open doors and open arms."

Priebus’ comments come three days after another influential Republican, Sen. Rand Paul (Ky.), said the the GOP needs to “evolve” over the next two years. 

“We think the Republican Party needs to evolve and adapt, or we are going to become a permanent minority party …. We are not popular, and we have not been competitive out in California, on the West Coast or in New England,” said Paul, who is considering a 2016 presidential run.

“So we think a little more of a libertarian Republican, someone who is a strict constitutionalist but also believes in a strong, defensive military but not necessarily in an overly aggressive or bellicose let’s get involved in everybody’s civil war military, I think that has more appeal to independents and some people who have given up in the Republican Party,” Paul said.

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