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BlackBerry 10 Experience Announcement LIVE: BB10 Rumors, Release Date, Price

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BB 10 Release: BlackBerry 10 is the Last Nail in RIM's Coffin

RIM has rebranded itself as "BlackBerry," following the company's unveiling of its latest attempt to regain the mobile phone market share supremacy it once held when Apple and Google weren't the new kids on the block. 

The BlackBerry 10 operating system, the Z10 touch screen phone and Q10, "the first BlackBerry smartphone with a Qwerty keyboard," were launched at the "BlackBerry 10 Experience" event live streamed from New York City. 

Thorsten Heins, CEO of BlackBerry (formerly Research in Motion, RIM) highlighted the system's "hub" which main ability is to integrate information "in real time" from different apps — including social media essentials such as Facebook, Twitter and LinkedIn — "without having to constantly press the 'home' button" (an apparent jab at Apple's iPhone and Google's Android). 

BB's new product seeks to appeal to both its core corporate business clients as well as the social media-oriented users who have flocked to iPhone, Android and Samsung during the last years.

Yet, BlackBerry's much anticipated announcement failed to ignite the much anticipated (and needed) passion among iPhone and Android evangelists who — given how hyped the announcement was — were expressing anxiety on Twitter about having to switch from their recently upgraded Apple devices into BB (if its new BB 10 turned out to be actually awesome). 

But this is something that no longer should worry them. Sure, with BlackBerry 10 you now have the ability to share your device's screen with your friend or business partner on the other side of the world (and vice versa) — very much the same way PC computers do.

But this is a feature that will probably just appeal to BlackBerry corporate clients (as they now have the chance to share spread sheets and other business documents screen to screen). As for the younger demographic BlackBerry is hoping to convert with its new product, those hooked 24/7 to their mobile social media networks (mostly urban youth, to whom they tried to appeal by naming R&B singer Alicia Keys BlackBerry's Global Creative Director), it is safe to assumed that at least for now they'll remain faithful to the touch keyboard that RIM (sorry, BlackBerry) is trying so hard to cling to. 

Alicia Keys is BlackBerry's New Global Creative Director

Singer Alicia Keys, who just performed "Obama is on Fire," at President Barack Obama's second inauguration, is BlackBerry's (formerly RIM) new Global Creative Director, BlackBerry CEO Thorsten Heins announced. 

Keys took center stage at the BlackBerry 10 Experience event, highlighting the importance of keeping both work and pleasure in the same device. She introduced a video with filmmaker Robert Rodriguez who's also a BlackBerry convert.

Keys, who will be performing the national anthen at the 2013 Super Bowl, said she left the BlackBerry platform after using it for years, and was attracted to "hotter, sexier phones, something with more bling." But now she's back. 

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BB10 Price: X10 and Z10 Both Will Be $199

Blackberry will launch two devices, a touch-screen media focused BlackBerry Z10 and a business oriented keyboard-equipped BlackBerry X10.

Both devices have a dual-core 1.5ghz Qualcomm Snapdragon processor and come with 16 GB internal storage with the ability to extend up to 64 GB with a microSD card. The Z10 has a 16:9 4.2inch screen at 720p resolution whereas the X10 will come with an unique square sized screen of 720px x 720px resolution. Both phones will have two cameras, a 8 MP backfacing and a 2 MP front facing camera with a 1800mAh battery.

The Z10 and X10 are rumored to be priced at $199 under contract and will be released in early spring. 

Blackberry revealed the new OS late last year in its BlackBerry Jam conference. Some innovative features included in the OS is a new predictive text implementation, a camera with multiple picture capabilities which allow you to choose different versions, and a whole new, more powerful and stable backend for prolonged usage.

The BB10 has also had a complete programing makeover, giving it a new and somewhat refreshing experience. Some may attribute it to a mix between Android and iOS, hopefully best of both worlds.

[See the BB10 operating system here]

BlackBerry World: RIM is promising nearly 70,000 apps ready to be deployed in its redesigned BlackBerry World app store. Thorstein Heins, RIM's new CEO, has gathered a number of big name music and video partners ranging from Disney Studios, Sony Pictures to Universal Music Group and Warner Music Group. Expectations are high, since BlackBerry World will be the key indication on whether RIM has a chance to succeed or fail. With other competitor app stores stocking nearly 1 million apps combined, RIM is headed for a year of harsh competition.

To combat Apple's and Google's apparent numerical superiority, the BlackBerry World content store will include an extensive catalog of songs, movies, and television shows. In a move similar to iTunes Store, RIM seems confident that it will be able to compete with next-day availability for many TV series and same-day availability for movies.

BlackBerry Devices: [See pictures of the Z10 and X10 here]

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Marty Mallick: Skype, Amazon Kindle and WatsApp Are "Committed" to BlackBerry 10

Marty Mallick, BlackBerry's Senior Director of Business Development, took center stage to highlight BB 10's "committed apps." "We have Skype, Amazon Kindle, WhatsApp and ... Angry Birds!" they're all committed to BlackBerry 10. It hardly seems an innovative concept when all of these apps have been available — most of them for free — through both the Apple and Google Play stores. "No one will feel a lack of applications with BlackBerry 10," said Mallick in what it seems more like a last-minute effort from BlackBerry (formerly RIM) to catch up with an already existing market than a truly innovative concept of mobile content consumption. Prior to Mallikc's presentation, Heins talked about all the movies, TV shows and books that will be available with BlackBerry. Again, old news.  

BBM "Screenshare" and BlackBerry "Remember" Are Unveiled

Heins and Bhardwaj introduced two new BlackBerry 10 features; "BMM Screenshare" and "BlackBerry Remember." "Screenshare" allows users to share their devices' screens through the BBM messenger — the same way people share screens through PC computers. Bhardwaj called a colleague in London and got to see his device's screen on his own BlackBerry. This new feature follows BlackBerry's trend of taking advantage of its most popular products — BBM — and introducing new elements to them.

Meanwhile, "BlackBerry Remember" lets you flag emails, notes, photos, voice notes into one central area.

 

BB10 Z10 and BB10 X10: What's the Difference?

Move over, iPhone, you have some competition: BlackBerry 10.

The company on Wednesday announed a full touch screen BlackBerry Z10 and a hybrid keyboard / touchscreen BlackBerry X10. While none of these devices have gone on sale yet, we have a few pictures to see what they look like and how they compare to the current king of the hill ... the iPhone 5.

The BlackBerry Z10 will have a 1280 x 768 4.2-inch HD display, 2GB of RAM, 16GB of internal storage and an 1,800mAh battery. While these specs may be great for next generation phone, its biggest selling point is the new BlackBerry 10 OS.

The BlackBerry X10, which includes a keyboard ... a throwback to the original BlackBerry, should have similar internal specs and, along with the Z10, will sport two cameras. The backfacing camera is slated at 8PM with flash, auto focus and 1080p recording capability. The frontfacing camera will be 2 MP with 720p recording capability. Both phones also have Wi-Fi, Bluetooth and GPS, as well as a much sought after NFC radio feature, something that its biggest competitor, the iPhone 5 sorely lacks.

BB10 "Hub" Provides Real-Time Experience, Multi-Language Support

Heins and Bhardwaj continue to highlight BB10's "hub" which permits a "real-time" and seamless experience among apps and screens. BlackBerry 10 allows for use of different apps — Facebook, LinkedIn, etc. — without having to leave the hub and go to separate apps. This seems to be one of BB10's strongest points, and one that seeks to differentiate BlackBerry's new smarphone from its main competitors Apple and Google. Bhardwaj also highlighted BlackBerry 10's keyword (both the physical and the touch ones), as well as the ability to go from work-mode to personal-mode to avoid people having to run around using more than one device. Bhardwaj also emphasized the device's "multi-language support."

BBRY: Research in Motion Changes Its Name to BlackBerry, Stock Symbols Will Be BBRY and BB

Research in Motion will now only be known as BlackBerry. 

In addition to the new branding, RIM is changing its stock symbols to reflect it. BBRY for NASDAQ, BB for TSX.

The comapny has 12,000 employees worldwide now. 

Thorsten Heins, CEO of RIM, introduce the company's new model BlackBerry 10 on Wednesday: "RIM is now named 'BlackBerry."

Heins thanked RIM's developers for, "bringing the company to the future." 

There's a lot riding on the RIM announcement. This will prove to be a pivotal moment in the story of Research in Motion, a technology giant that has fallen from 40% U.S. market share to 2% in just three short years.

RIM stock has dropped from a high of $148/share in the summer of 2008 to $15.71 as of close-of-market on January 29. Investors have lost all confidence in the ability of Research in Motion to release a product that consumers are interested in, much less recapture a significant portion of the cut-throat mobile phone market.

New BlackBerry Q 10: First Smartphone With a Physical Keyword

BlackBerry 10 has officially bee unveiled by RIM CEO Thorsten Heins, who highlighted the "real," physical keyword. Heins emphasized the fact that "this is the first smartphone with a real keyword" because "there are still a lot of real keyword lovers out there." Heins also introduced Vivek Bhardwaj, RIM's Head of Software Portfolio, who emphasized BB 10's absence of a "home" button, a seeming jab to iPhone, as Bhardwaj, claims BB10 offers more "flow" as well as "real-time" multitasking among different social networks such as Facebook, Twitter and LinkedIn.    

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BlackBerry 10 Release Date: Z10 and X10 Available in Late February Or Early March

Blackberry unveiled two new phones on Wednesday, both of which are slated for a late February or early March release date. 

Blackberry unleashed what it has been cooking up these last few years: A full touch screen BlackBerry Z10 and a hybrid keyboard / touchscreen BlackBerry X10. While none of these devices have gone on sale yet, we have a few pictures to see what they look like and how they compare to the current king of the hill ... the iPhone 5.

The BlackBerry Z10 will have a 1280 x 768 4.2-inch HD display, 2GB of RAM, 16GB of internal storage and an 1,800mAh battery. While these specs may be great for next generation phone, its biggest selling point is the new BlackBerry 10 OS.

The BlackBerry X10, which includes a keyboard ... a throwback to the original BlackBerry, should have similar internal specs and, along with the Z10, will sport two cameras. The backfacing camera is slated at 8PM with flash, auto focus and 1080p recording capability. The frontfacing camera will be 2 MP with 720p recording capability. Both phones also have Wi-Fi, Bluetooth and GPS, as well as a much sought after NFC radio feature, something that its biggest competitor, the iPhone 5 sorely lacks.

"The elegance in BlackBerry 10 is clear when you want to take action: take a photo, use an app, send an email," said Thorsten Heins, CEO of Blackberry.

Research in Motion will now only be known as BlackBerry. The comapny has 12,000 employees worldwide now. They are counting up to BlackBerry 10 now.

In addition to the new branding, RIM is changing its stock symbols to reflect it. BBRY for NASDAQ, BB for TSX.

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BlackBerry 10 Experience Announcement LIVE: BB10 Rumors, Release Date, Price

The down-but-not-out Research in Motion (RIM) is looking to get back in the smartphone game with its new BlackBerry 10

On Wednesday, in what could only be described as a media spectacle, the once mighty technology king RIM will announce its return to the smartphone arena at the BlackBerry Experience event in New York. Ranking, literally, just below the Super Bowl in social media hype, anticipation has been high for what many call RIM's Hail Mary pass. Many experts in the smartphone industry have called RIM's latest move as one of the "most comprehensive in mobile history", with Forbe's boldly asking "will this be a Steve Job's moment for RIM?" 

There's a lot riding on the RIM announcement. This will prove to be a pivotal moment in the story of Research in Motion, a technology giant that has fallen from 40% U.S. market share to 2% in just three short years.

Beyond working out the kinks of BlackBerry 10, RIM has rallied the support of developers, drummed up some enthusiasm from carriers, and teased the new hardware.

This will be the first time we get a full look at the hardware.

RIM is essentially starting over with a new platform, and is competing against another hungry operating system in Microsoft's Windows Phone. Android and iOS, meanwhile, tower over both platforms.

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