Britain’s latest Public Service Announcement, entitled Pub Loo Shocker, subjected unsuspecting people in a bar’s bathroom to an absolutely terrifying occurrence. See for yourself:
Frightening? Yes. If that had happened to me, would I have started crying? Entirely a possibility. But effective? Questionable.
Props to the U.K. for being this creative with their PSAs, but I’m not sure any of the men pictured really understood the anti-drunk-driving message through their terror. I don’t think the viewer gets much out of it either, other than a slight scare and then a laugh at the poor guys stumbling out of the bathroom.
The British government is only the latest group to try this kind of "shock-vertising" marketing campaign that targets unsuspecting ordinary people to out-of-the-ordinary situations and then records the outcomes. While the PSA angle might not be the most effective, this campaign's use as a marketing ploy has been widespread and interesting. The moral of this article is, you're never safe.
Here are five other over-the-top shock-vertising campaigns:
While there isn't a video for this one, Argentinian magazine Los Inrockuptibles hired several actors to play dead, attracting a crowd, and then proceed to jump up and hand out brochures.