this, shocking, ad, campaign, uses, google, to, show, the, absurd, sexist, problems, women, face,

This Shocking Ad Campaign Uses Google to Show the Absurd Sexist Problems Women Face

Even in this ultra modern age, women around the world face absurd cultural, political, health, and social obstacles. Consider these shocking statistics:

- According to the most recent statistics from the U.S. Census, women earn just 77% of what men earn for the same amount of work.

- In 2008, the United Nations reported that one in every three women is likely "to be beaten, coerced into sex, or otherwise abused in her lifetime."

- The United Nations often cites the statistic that women do two-thirds of the world's work, receive 10% of the world's income and own 1 percent of the means of production.

- According to the World Health Organization, one woman dies in childbirth every minute of every day.

-  Despite making up half the global population, women hold only 15.6% of elected parliamentary seats in the world.

Now, to emphasize the extent of global gender inequality, UN Women (an organ of the UN that focuses on women’s issues) has created a powerful advertising campaign that uses data collected from Google on the most popular search terms.

As it turns out, the most popular Google search terms are indicative of entrenched sexist attitudes that still persist around the world today. Take a look: 

Photos: Gute Werbung/UN Women

Share on Facebook

Like us on Facebook:
Join the Discussion
New Response

Be the first to comment

Top Responses ()
All Responses ()
Load More Responses Show All Responses

Loading Responses


Do you agree that our
generation needs a voice?