Ikea's 'The Shining' Tribute Video Is Truly Terrifying

Ikea's 'The Shining' Tribute Video Is Truly Terrifying

If you've ever spent more than 10 minutes in an Ikea, you know how scary it can be. Labyrinthine showrooms, massive crowds, the daunting prospect of assembling furniture, Swedish meatballs: It's enough to want to make you run out of there screaming. 

Luckily, Ikea has a sense of humor about its horrifying potential. The Scandinavian furniture giant came up with the perfect Halloween tribute, inspired by the classic Stanley Kubrick film The Shining:  

Source: YouTube

The clip comes out of Ikea Singapore, and it's a recreation of the movie's famous Big Wheel scene. An adorable tyke scurries around the Ikea showroom while lights flicker, skeletons sit down for a meal and fog floats in the background, only to be confronted by two terrifying twins in blue dresses. (Be sure to watch the clip all the way through, it's worth it.)

It's part of Ikea's Halloween Spot & Win contest, but it's also a sly acknowledgement of just how damn nerve-wracking the place can be. The video might star a kid, but adults can relate. We don't want to be there, either.

h/t the Verge

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Sophie Kleeman

Sophie is a staff writer at Mic covering the intersection of tech and culture. She's based in New York and can be reached at sophie@mic.com.

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