How Amazon Just Made the Bold Move To Nix 'Boys Toys' and 'Girls Toys'

Source: Twitter
Source: Twitter

Amazon is tackling gender stereotypes, one landing page at a time. 

The online retail giant has removed gender designations for toys on its homepage, Kottke reported Tuesday. When shoppers delve further into the site they can break up toys by gender in the sub-menus, but this is a promising first step to ditching gender stereotypes that the toy industry perpetuates and relies on.

Source: Twitter

A toy revolution: Amazon's move represents a larger shift in both American and global cultures away from forcing children to conform to gender stereotypes, including how toys are marketed and sold to them. Toys do not make the gender, and a child's gender expression does not depend on whether they play with a culturally sanctioned "girl" or "boy" toy. But the world, including Amazon, is picking up on this fact.

The de-categorization of toys by gender on Amazon's landing page is a promising start to larger changes the business goliath can make in the future, because it imparts the message that toys are for all children, regardless of whether it's pink or blue.

h/t Bustle 

How likely are you to make Mic your go-to news source?

Marcie Bianco

Dr. Marcie Bianco is a Staff Writer at Mic, a Contributing Editor at Curve Magazine, and an adjunct associate professor at Hunter College. She has contributed to AfterEllen, Feministing, The Feminist Wire, The Huffington Post, Lambda Literary, XO Jane, and The Women’s Review of Books. She writes and lectures about ethics, from feminism to race relations. Her current writing projects include a manuscript about lesbian academic affairs and a collection of feminist essays.

MORE FROM

A Czech company made interns compete in a bikini contest to get hired

A spokesperson from the company said the competition was to "promote technical education."

Trump's Medicaid and immigration policies will make home health care more expensive

The predominately female work force that serves the elderly and people with disabilities in their homes is under fire from two fronts.

Poland makes emergency contraception a prescription-only drug — even for rape survivors

There's a relatively small time frame in which emergency contraception is effective. Requiring prescriptions may mean many Polish women will go without.

Bill Cosby publicists insist speaking tour has nothing to do with sexual assault

Ebonee Benson and Andrew Wyatt accused the media of twisting Wyatt's words, when really there is a video record of his announcement.

Third Vanderbilt football player, Brandon Banks, convicted in rape case

A jury found Brandon Banks guilty on one count of aggravated rape and one count of sexual battery, sending him to a probable 15 years in prison.

What does consent look like on a show like 'Bachelor in Paradise'?

Warner Bros. has cleared the allegations involving Corinne Olympios and DeMario Jackson, leaving many questions about consent on the show in its wake.

A Czech company made interns compete in a bikini contest to get hired

A spokesperson from the company said the competition was to "promote technical education."

Trump's Medicaid and immigration policies will make home health care more expensive

The predominately female work force that serves the elderly and people with disabilities in their homes is under fire from two fronts.

Poland makes emergency contraception a prescription-only drug — even for rape survivors

There's a relatively small time frame in which emergency contraception is effective. Requiring prescriptions may mean many Polish women will go without.

Bill Cosby publicists insist speaking tour has nothing to do with sexual assault

Ebonee Benson and Andrew Wyatt accused the media of twisting Wyatt's words, when really there is a video record of his announcement.

Third Vanderbilt football player, Brandon Banks, convicted in rape case

A jury found Brandon Banks guilty on one count of aggravated rape and one count of sexual battery, sending him to a probable 15 years in prison.

What does consent look like on a show like 'Bachelor in Paradise'?

Warner Bros. has cleared the allegations involving Corinne Olympios and DeMario Jackson, leaving many questions about consent on the show in its wake.