Tag Heuer Connected Live Stream: Watch Unveiling of Luxury Smartwatch Online

Tag Heuer Connected Live Stream: Watch Unveiling of Luxury Smartwatch Online
Source: Twitter
Source: Twitter

Luxury fashion and advanced wearable technology will collide on Monday during an unveiling for a new smartwatch designed by Swiss manufacturing company Tag Heuer. That same day, the Tag Heuer Connected smartwatch will be available for purchase across the United States — for those willing to shell out $1,500.

The watch company revealed Sunday night via Twitter it will live-stream the event on its website, tweeting, "Tomorrow at 11 a.m. EST, the much anticipated Tag Heuer Connected will be revealed. Save the date."

The smartwatch, which runs on the Android platform, is the latest gadget to compete with the Apple Watch. An Hermès edition of the Apple Watch costs between $1,100 and $1,500

According to Verge, Tag Heuer CEO Jean-Claude Biver told Swiss reporters Monday the Connected, produced by Intel and Google, will contain "almost the same functionalities" as Apple's wearable tech, though it's designed to be an "exclusive, luxury" gadget.

Check out the Tag Heuer Connected unveiling here.

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Chris Riotta

Chris Riotta is a culture reporter at Mic, covering news, music and entertainment. He is based in New York and can be reached at criotta@mic.com

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