The world of Westeros is quite expansive, to say the least — but would you expect it to have its own breweries?
Since Game of Thrones launched in 2011, there have been clever marketing ploys to add to the fantasy TV series' world. There's a cookbook of Westeros' best dishes and Funko Pop! figurines. Perhaps most surprising, however, is the Game of Thrones-brand beer. Since 2013, Brewery Ommegang in Cooperstown, New York, has sold Game of Thrones-branded specialty beers, much to the delight of fans and craft beer enthusiasts.
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The Thrones-inspired brews include the Fire and Blood Red Ale, Valar Morghulis Dubbel Ale, Three-Eyed Raven Dark Saison Ale, Take The Black Stout and the Iron Throne Blonde Ale. Detailed descriptions of each of the beers are available on the brewery's website.
Additionally, a sixth beer — the Seven Kingdoms Hoppy Wheat Ale — will be available in March, according to Brewery Ommegang's blog. "We love bringing as much inspiration, thoughtfulness and creativity to the Game of Thrones beers as we can," Mike McManus, innovation manager at Brewery Ommegang, wrote on the blog.
The popularity of the beers has, unsurprisingly, grown substantially since their initial release. According to USA Today, the brewery has had to up production of the beers to meet wide demand. "We had no idea what the reaction to a Game of Thrones beer would be when this all started," Brewery Ommegang marketing director Bill Wetmore said in a statement leading up to the re-release of the Thrones beers in September, according to USA Today. "We were blown away by the runaway success of these first two beers and are very excited to give loyal fans another chance to enjoy them."
The brewery has also provided an online beer finder on their website, where eager fans can locate the closest places to buy Thrones beers, and all other Ommegang brews, in their area. If nothing else, a sip of one or more can hold fans over until season six of the HBO series is released on April 24.