On Sunday, at the Mobile World Congress in Brazil, Facebook CEO Mark Zuckerberg joined Samsung in announcing that Samsung's new Galaxy S7 and Galaxy S7 Edge will ship with a free Samsung Gear VR headset. The move comes as more companies race to roll out virtual reality technology to consumers.
A photo snapped during the event quickly went viral. It shows Zuckerberg strutting down an aisle, a sea of VR-headset-clad civilians flanking his left side — an eerie glimpse of a futuristic army of virtual-reality clones, helmed by a billionaire CEO.
The image, which Zuckerberg himself posted to Facebook, is eerily reminiscent of Apple's "1984" commercial for the Macintosh computer. You know, the famous Super Bowl ad that featured soulless consumers worshipping "Big Blue."
Facebook is heavily invested in VR through its purchase of Oculus, a company that makes not only virtual reality viewers, but also the software that enables VR. Its technology is what powers the Samsung Gear.
Facebook hopes to turn this immersive technology into a platform of the future that fosters gaming and social interactions, making VR a part of people's daily lives — with Zuck leading the charge into the future of high-tech communication.