Starbucks is expanding into new territory, the company announced recently. Starbucks will open its first location in Italy "early next year," the New York Times reported Sunday.
"We're not coming here to teach Italians to make coffee — nothing like that at all," Starbucks CEO Howard Schultz told the Times. "We have to earn the respect."
The new Starbucks location, set to open in Milan, will be the Seattle-based company's first foray in Italy, which is notorious for its strong coffee culture. Schultz told the Times that Starbucks will adapt to some of Italy's ingrained traditions surrounding coffee consumption, including the traditional standing bar for espressos and cappuccinos.
Starbucks is currently in 70 countries worldwide, and Schultz told the Times that, every week, about 90 million people worldwide set foot in a Starbucks.