Look up in the Dublin sky! It's a bird! It's a plane! No, it's a man with a jet pack.
On Wednesday, a couple of Twitter users managed to capture video of a man flying over the River Liffey in Dublin, Ireland, well above rooftops and even alongside a few birds at one point.
He ends his journey through the sky with a fairly graceful landing on a platform floating in the river with the Samsung Galaxy S7 logo on it.
Since Twitter user Quentin Doran O'Reilly (one of, if not the first, to tweet a video of the jet pack man's flight) is the brand's senior project manager, Mashable figured the stunt was a promotion for the roll-out of the newest addition to the S7 line.
Indeed, a quick scan of O'Reilly's Twitter page shows he retweeted another jet pack stunt using the hashtag #s7anewperspective that took place at the phone's Irish launch.
The phones will go on sale on Friday, Mashable reported, but the real question is: Where can we buy this jet pack?