Unless you've been hiding from the internet all day, or gasp, spending time offline, you know that Beyoncé just announced the release of an athleisure clothing collection, Ivy Park.
Twitter sunk into instant pandemonium, not knowing which aspect to talk about first: the clothing? The commercial with Blue Ivy? Her Elle covers? When her album was going to drop?
I'm gonna be spending all my coins on Ivy Park maybe I'll work out probably not but I'll look goodt
Heading to buy IVY PARK and realizing you still haven't financially recovered from buying Formation tour tickets. pic.twitter.com/BZRhk5Xqje
IVY Park shaking up the Sportswear industry like pic.twitter.com/a56263aXPu
But it was Lululemon, making sure to cash in on the athleisure conversation, that jumped in with a notable tweet — without taking into account the wrath of the Beyhive.
When one user asked, "Is Ivy Park supposed to be like Lululemon," the brand responded in a now deleted tweet, "They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own."
What happens when you make the Beyhive mad? You get stung.
Continue to boycott @lululemon* ya sexist basic crap company.
When you think she's dropping an album but she actually drop kicks lulu lemon https://twitter.com/narryyonce/status/715551068831100928 ...
@lululemon you realize the mistake you've made right? the #beyhive never forgets.
@lululemon needs to stop tweeting about Beyoncé. The Hive is on another level today...
@lululemon In what world does Ivy Park look like your basic ass overpriced yoga pants? Get over yourselves.
So is today my last day wearing @lululemon BECAUSE whoever wrote that & the other tweets was shady for that!
Your lines are ugly and overpriced, you just fucked up, hun. You just shaded one of the biggest celebrity of this generation @lululemon
The intended joke fell flat, thus Lululemon has now spent the last few hours apologizing to numerous people on Twitter and making their allegiance to Bey known.
@GoBrooklyn @lknmre Thanks for the call out, we didn't mean any harm. We're huge fans.
@xoBeyHivexo @GoodGuySly No harm meant- we've got nothing but love.
@BrianMcLight We know that this was out of line and were not meaning any harm. We're major fans of hers.
Until Bey fans find something else to be excited over, say, her new album, it's likely Lululemon will have to endure the wrath of the Beygency.
Read more: Bow Down, Lululemon Bitches — Beyoncé Is Releasing a Workout Clothing Line
h/t Racked
