'BuzzFeed' Livestreams a Watermelon Exploding — Inspires Hilarious Twitter Reactions

Source: Facebook
Source: Facebook

On Friday afternoon, hundreds of thousands of people tuned in to a live Facebook broadcast of BuzzFeed staffers painstakingly putting rubber bands around a watermelon until it finally exploded. That's right: No plot, no celebrities, no spectacle — just safety goggles, rubber bands and a very tense watermelon.

Read more: This Girl's Senior Yearbook Quote Is Going Viral for the Best Possible Reason

The video, now archived on the BuzzFeed Facebook page, has been shared more than 9,000 times, and CNBC reported that, at the climactic moment of watermelon-splosion, there were more than 800,000 people watching the feed live.

Something about the slow build-up, the waiting, the guessing and the final, inevitable, juicy conclusion captivated the world, and for a brief moment, we were all united in watching the watermelon. On Friday afternoon #Watermelon was trending on Twitter, and people just couldn't stop freaking out about melon-mania.

Some were really enjoying the vibes:

Some were eye-rolling over the hysteria:

And, of course, companies were trying to get in on what the kids were talking about:

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Anna Swartz

Anna is a staff writer for Mic covering breaking news. She can be reached at aswartz@mic.com.

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