These College Grads Designed "Smart Jewelry" to Protect Women From Violence

These College Grads Designed "Smart Jewelry" to Protect Women From Violence
Source: AP
Source: AP

Geek & Chic, a Mexican company in part led by recent college graduates, has found a stylish and innovative way to help mitigate sexual — or any kind of — assault. 

It's new brand of "smart jewelry" has a button, which, after being pressed for three seconds, sounds a loud alarm and immediately sends messages to preset contacts with your current location.

Read more: 7 Times Republicans Told Women How Not to Get Raped

Violence against women is a huge and pervasive problem in Mexico. In the state of Chihuahua, for example, two-thirds of women murdered are killed by "husbands, boyfriends or other family members." It has previously been ranked by the Thomson Reuters Foundation as one of the worst G20 countries to be a woman. 

"Cops won't do anything, and we didn't want to remain with our arms crossed," David Alvarez, Geek & Chic's company director, told Fusion.

Source: Vimeo

"We developed a line of jewelry and accessories [which], besides being very tasteful and [having] an excellent design, function[s] as a safety device and alert for women where we seek to prevent violent attacks with [a] discreet panic button that emits a loud alarm," their crowdfunding page reads. They have raised $1,230 USD, exceeding their original goal of $1,122. 

"The device sends an alert to emergency contacts previously configured if the victim triggers the alarm," the page adds. "Unlike other methods of self-defense, [like] pepper spray or stunners, we believe that our device can achieve a global acceptance because it is not [an] aggressive protection mechanism."

Geek & Chic recently launched a second round of crowdfunding, with a target of $11,500, according to Fusion. They hope to expand their line, and include key chains and unisex bracelets. 

Finally, a company taking matters into its own hands. 

How much do you trust the information in this article?

Natasha Noman

Natasha is a News Staff Writer covering global affairs. She previously reported on regional affairs from Pakistan. Natasha is based in New York and can be reached at natasha@mic.com.

MORE FROM

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.