Heins and Bhardwaj continue to highlight BB10's "hub" which permits a "real-time" and seamless experience among apps and screens. BlackBerry 10 allows for use of different apps — Facebook, LinkedIn, etc. — without having to leave the hub and go to separate apps. This seems to be one of BB10's strongest points, and one that seeks to differentiate BlackBerry's new smarphone from its main competitors Apple and Google. Bhardwaj also highlighted BlackBerry 10's keyword (both the physical and the touch ones), as well as the ability to go from work-mode to personal-mode to avoid people having to run around using more than one device. Bhardwaj also emphasized the device's "multi-language support."