Mercedes-Benz Fashion Week Fall 2013 Collections will take place at Lincoln Center between February 7 and 14, 2013. Over 100,000 guests are estimated to attend, while millions more will follow around the world. According to Fordham University, the event will contribute with an estimated $40 million to the Lincoln Center area from Mercedes-Benz Fashion Week guests. Main sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Style Network, WGSN, Fiber One® Bars and Beck’s Sapphire as well as the following media outlets: The New York Times, Women's Wear Daily and Getty Images.