This Genius Child Abuse Ad Displays a Different Message For Kids and Their Aggressors

Spanish anti child abuse organization ANAR has just launched an innovative campaign to display two versions of the same ad to children "under a risk situation" and their potential aggressors. The ad, made by GREY Spain, aims to help abused children and teenagers in an anonymous way by using an "outdoor lenticular" based on the average height of both adults and children to show two different messages — an awareness one for adults and an emergency one "only for children" where a confidential phone number is displayed for those kids who need help. Watch the video, and tell me what you think about it on Twitter @marin_alex