One might doubt Team Obama’s ability to govern, but boy can they run a campaign!
In a move that would make fictional advertising wiz Don Draper from AMC’s Mad Men pale in comparison, President Obama’s political consultants have cleverly turned to photo-sharing app Pinterest to woo disenfranchised female voters. On the heels of the “Republican war on women”/religious freedom debate which began after the president’s controversial contraception mandate, this is a brilliant move for President Obama.
And it’s working. Barack Obama, the president’s Pinterest account run by Obama for America, counts already with over 10K followers who dwell between “Obama-inspired recipes” (POTUS birthday cupcakes anyone?) and “Pet Lovers for Obama,” a collection of “pins” featuring Bo, the White House official dog, along with other cute puppies and kittens.
Obama’s Pinterest debut highlights the genius of the president’s reelection team when it comes to using social media to connect with voters. The president’s 2012 reelection message now runs flawlessly across multiple platforms including Facebook, Twitter, YouTube, Tumblr, Google+, MySpace, Instagram, and music streaming service Spotify, where the president created a 2012 campaign playlist which became an instant and viral sensation.
The historic 2008 election of the first African-American president was due, in part, to the mastery of social media , thanks to which Obama supporters were able to out-organize and out-fundraise the chaotic McCain/Palin Republican ticket. And in 2012, they’re back with a vengeance!
This time, the president’s brain trust has cracked the gender code that’s starting to divide the looming world of photo-sharing applications like Instagram, Pinterest, and Gentelmint, “a mint of manly things,” a new venture that purports to be the male response to Pinterest (or the GQ of photo-sharing websites and applications, your pick).
Which goes to show that despite our 21st century’s technological advances, we’re still pretty much living in the 1950-60s world of Don Draper and other Mad Men who wore white (or blue) collars while girls were confined to pink.