Today around 6 p.m., but more specifically: Sunday, February 2 at 6:25 p.m. EST. There will be about four hours of pregame coverage including — for some ridiculous reason — a red carpet event, but the game's actual kick-off is scheduled for 6:25 p.m. EST. Then, depending on stoppages and game play, you can probably expect the Super Bowl to last somewhere in the neighborhood of four hours. If you're going to be going to the game at MetLife Stadium, that could mean a long, cold night of football — awesome, awesome football. But if you're like 90% of Americans who watch the game at your own or a friend's home, you'll have plenty of time for beer and hot wings.