Joe Namath's Super Bowl Coat Just Stopped the World

Joe Namath balls out in a knock-off Cruella de Vil fur coat, and the first viral moment of the Super Bowl is born. 

The Hall-of-Famer and former Jets quarterback sported a waist-length mink (it's 50 degrees btw) for the coin toss, and the internet exploded. 


This is not the first time Joe Namath has rocked intense fur on the field. Check out this photo from 1969: 


E-voices are calling the coat Macklemore-inspired ("I wear your grandad's clothes/I look incredible") and a Kramer repeat:


The coat brings to mind another special item of clothing that blew up the internet a week ago tonight: Pharrell's Grammys hat

Naturally, the coat already has a strong Twitter presence including famous people tweeting about it: 


Plus its requisite very own Twitter feed: 


Long live this important coat. 



How likely are you to make Mic your go-to news source?

Elena Sheppard

Elena is the Arts & Entertainment Editor at Mic. Her writing has appeared in The New York Times, Salon, Time Out New York, The New York Times Upfront, ABC News, and various travel publications. She is also a Princeton alum, a former Thailand resident, and a Brooklyn native.

MORE FROM

Episode 5 of 'The Bachelorette' ends with a cliffhanger

The drama is "to be continued..."

‘American Horror Story’ creator Ryan Murphy releases a chilling new clue for season 7

It looks like the election won't be the only scary thing in the spotlight next season.

These are the most glowing reviews for 'War for the Planet of the Apes'

It's far from your average summer blockbuster.

The most awkward 2-on-1 dates from 'The Bachelor' and 'The Bachelorette'

We're ready for Rachel Lindsay's two-on-one date with Kenny and Lee.

Will ‘GLOW’ be renewed for season 2? Even the cast doesn’t know what’s going on.

No official word yet on this nostalgia-filled new series.

Beyoncé's BET Awards acceptance speech thanks family, but stays mum on twins

Beyoncé thanked her family during her BET Awards speech but gave no mention of the twins.

Episode 5 of 'The Bachelorette' ends with a cliffhanger

The drama is "to be continued..."

‘American Horror Story’ creator Ryan Murphy releases a chilling new clue for season 7

It looks like the election won't be the only scary thing in the spotlight next season.

These are the most glowing reviews for 'War for the Planet of the Apes'

It's far from your average summer blockbuster.

The most awkward 2-on-1 dates from 'The Bachelor' and 'The Bachelorette'

We're ready for Rachel Lindsay's two-on-one date with Kenny and Lee.

Will ‘GLOW’ be renewed for season 2? Even the cast doesn’t know what’s going on.

No official word yet on this nostalgia-filled new series.

Beyoncé's BET Awards acceptance speech thanks family, but stays mum on twins

Beyoncé thanked her family during her BET Awards speech but gave no mention of the twins.