Violet Chachki is the first drag queen to front a lingerie campaign

Nov. 17, 2017

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Lingerie campaigns are pretty predictable: a girl dressed in undergarments poses in front of a nondescript backdrop.

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But for Playful Promises’ latest Bettie Page-inspired campaign, the brand is making history by casting drag queen Violet Chachki as the “anti-girl next door.”

Anna Swiczeniuk/Playful Promises

Never before has a drag queen been front and center in a lingerie campaign.

Anna Swiczeniuk/Playful Promises

“Bettie Page is a huge inspiration for my drag character.”

— Violet Chachki

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Considering that corsets, bustiers, stockings, and exaggerated eyeliner are all part of Chachki’s drag persona already, the campaign is a perfect fit.

Anna Swiczeniuk/Playful Promises

“We’re letting the idea of gender be poked fun at a bit and be seen as the construct as it is.”

— Violet Chachki

Anna Swiczeniuk/Playful Promises

But Chachki doesn't want to only start conversations about gender in art and fashion — she also wants to inspire others to explore their identities.

Anna Swiczeniuk/Playful Promises

“That’s what this is really about. It’s freedom and self-expression.”

— Violet Chachki

Anna Swiczeniuk/Playful Promises