Playful Promises defends use of gender-fluid model Violet Chachki

Nov. 21, 2017

Anna Swiczeniuk/Playful Promises

In November, Violet Chachki made history — err, herstory — as the first drag queen to land her own lingerie campaign.

Anna Swiczeniuk/Playful Promises

In the campaign for Playful Promises, Chachki posed in the brand’s Bettie Page lingerie looking like the iconic pinup queen herself.

Anna Swiczeniuk/Playful Promises

“I think the industry is taking the gender conversation and all of these identities seriously now,” Chachki said in an interview with Mic.

Anna Swiczeniuk/Playful Promises

After seeing Chachki misgendered by some people, Playful Promises explained on Twitter why having her model is important to the lingerie industry and beyond.

Anna Swiczeniuk/Playful Promises

“Violet is gender fluid. We did not choose ‘a man.’ We chose a gender-fluid person that is not represented in the media."

Anna Swiczeniuk/Playful Promises

And with that decision, Promises is standing up to a pinup culture centered solely around a certain kind of cisgender woman.

It shows that Playful Promises is a company that doesn’t give a rip about the male gaze or catering to it.

Anna Swiczeniuk/Playful Promises