Air France just launched a “millennial airline” with $46 fares

Dec. 5, 2017

Joon

Air France is following in the footsteps of other legacy liners like British Airways and United Airlines with its youthful new airline-within-an-airline, Joon.

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The French airline is looking to combine the best of both worlds: the budget fares of EasyJet with the elevated experience of JetBlue and Virgin Atlantic.

Joon

In reality, these measures are often ways for parent companies to cut costs by pulling back on quality and relying more on quantity.

Joon

But Joon is the first of a new crop of millennial-focused liners looking to mask additional charges with a cool factor that’s spruced up with amenities.

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The airline is getting rid of seat-back screens, and economy passengers can pay for one of the 60-plus snack options, 20% of which are touted as organic.

Joon

The millennial market comprises 38% of all air travelers but only makes up 22% of Air France’s passengers.

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With Joon, the airline is looking to capture a larger segment of this market with a hybrid approach, operating at costs 15% to 18% lower than Air France.

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