Gender nonconforming and nonbinary people rocking the beauty industry

March 22, 2018

D Dipasupil/Getty Images

The makeup and beauty industry may be on the brink of a gender revolution.

John Phillips/Getty Images

For years, it’s been largely cisgender women who have been at the center of the beauty industry’s gaze.

Joel Ryan/AP

That began to change in 2017, when cisgender men started making their way into major beauty campaigns.


And now, 2018 is looking like the year when gender nonconforming and nonbinary individuals could finally get the mainstream beauty industry’s attention.

Brad Barket/Getty Images

Jacob Tobia, a writer, model and activist, recently starred in their first major beauty campaign for the new beauty brand Fluide.


Also on the rise is Madison Paige, who is gender-fluid and modeling for Makeup For Ever.

Cindy Ord/Getty Images

Rain Dove, who is also gender-fluid, was highlighted in a campaign for Illamasqua in 2017.

Bennett Raglin/Getty Images

Gender nonconforming and nonbinary people have been with us in society forever, and the fact that they haven’t been faces of beauty and campaigns is weird.

— Fluide co-founder Isabella Giancarlo

John Sciulli/Getty Images

The conversation around gender diversity needs to continue — and it needs to reach the people who are making casting decisions for these companies and brands.

Dave Kotinsky/Getty Images