Gender nonconforming and nonbinary people rocking the beauty industry

March 22, 2018

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The makeup and beauty industry may be on the brink of a gender revolution.

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For years, it’s been largely cisgender women who have been at the center of the beauty industry’s gaze.

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That began to change in 2017, when cisgender men started making their way into major beauty campaigns.

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And now, 2018 is looking like the year when gender nonconforming and nonbinary individuals could finally get the mainstream beauty industry’s attention.

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Jacob Tobia, a writer, model and activist, recently starred in their first major beauty campaign for the new beauty brand Fluide.

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Also on the rise is Madison Paige, who is gender-fluid and modeling for Makeup For Ever.

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Rain Dove, who is also gender-fluid, was highlighted in a campaign for Illamasqua in 2017.

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Gender nonconforming and nonbinary people have been with us in society forever, and the fact that they haven’t been faces of beauty and campaigns is weird.

— Fluide co-founder Isabella Giancarlo

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The conversation around gender diversity needs to continue — and it needs to reach the people who are making casting decisions for these companies and brands.

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