Your guide to brands whose pride-themed merch actually gives back to LGBTQ communities

Don't let companies fool you by slapping a rainbow on a T-shirt and calling it a day. Here are the brands actually effecting change.

Aerie finally launches a more inclusive nude bra and underwear collection

Aerie is adding five nude shades to its Real Me collection.

6 months after Aerie poked fun at male body positivity, this is what's gone down

What's happened since #AerieMan was proved to be a hoax?

Aerie Continues Its Body Positive Mission With Its New 'Share Your Spark' Campaign

In these new ads, 40 women talk about self-love.

Looking for Eco-Friendly, Ethical Clothing? Check Out These 10 Companies

Here are 10 brands that are sustainable and sweatshop-free.

Thanks to ModCloth, the Anti-Photoshopping Debate Just Made It to Capitol Hill

"We want to see true beauty. We want to see reality."


Plus-Size Model Iskra Lawrence Just Made a Strong Point About Photoshopping

"You end up comparing yourself to this flawless image of yourself."

Aerie Ditched Photoshopping Two Years Ago, And Sales Are Way, Way Up

Shocking: Real may really be better.

Here's What the Women Who Make Your Clothes Want You to Know About Their Lives

"I wonder if you think about me ever — the woman who made that for you."

Aerie's Male Body Positive Campaign Was Cruel April Fools' "Parody" — and Twitter's Pissed

Body positivity is not something to joke about.

New Lingerie Campaign Celebrates "Real" Women With Armpit Hair, Tattoos

Challenging your beauty norms, one bra at a time.

New Study Gives Best Reason Yet for Us to Care About Plus-Size Clothing

If we need any motivation, this would be it.

Here's What Happened to American Eagle After It Stopped Airbrushing Its Models

The retailer made an unusual move last year, and now it's seeing the impact.

Turning Feminism Into Marketing Has a Serious Downside

"Real beauty" is not a trend.


American Eagle Won't Photoshop Models. But This Isn't "What Girls Really Look Like."

You won't find "young women of all shapes and sizes" in the clothing company's new catalogue, despite what they say.