This #AppleStoreChallenge video ended with a heartwarming gesture from a popular comedian

People are dancing in Apple stores for the 'gram.

Apple Store hero corners Sean Spicer and asks him about fascism and "the Russia stuff"

"How does it feel to work for a fascist?"

'Christmas and Chill': Best songs and streaming options for Ariana Grande's holiday album

Heat things up with this classic 2015 Ariana Grande holiday album.

'Super Mario Run' Demo Review: First impressions of Nintendo's mobile platformer

'Super Mario Run' pre-review: playing the first Mario smartphone game.

Amazon Go's "just walk out" technology sounds like a headache for shoppers of color

Minority shoppers know this feeling all too well.

Apple teases secret Black Friday sale one year after dropping retail holiday

This could be a huge change for Apple.

Black Friday Shopping Tips and Tricks: How to get the best deals and discounts

Our hassle-free Black Friday guide that'll help you get everything you want this season.

iPhone 7 Activation Problem: Why are Apple's new phones locking users out?

It's happening on the iPhone 6s as well.

iPhone 7 and 7 Plus review roundup: Experts drool over the new features

The iPhone 7 lives up to the hype.


Here's how to preorder an iPhone 7 ahead of its Sept. 16 release

Your iPhone 7 or 7 Plus preorder doesn't have to be stressful.

The iPhone 7 might be released later than we first thought

More time to save money.

Apple iOS 10: All the Features and Upgrades That Will Change How You Use Your Phone

You'll be able to upgrade to Apple's iOS 10 in the fall.

Justin Bieber's New Emojis "Justmoji" Are the Most Self Aware Thing He's Ever Done

It's important to laugh at ourselves, Justin Bieber seems to communicate with his "Justmoji."

Apple News: Here Are 5 of the Biggest Apple Reveals of 2015

Here are the five biggest products Apple put out this year.

Apple Under Fire for Racial Incident in Australian Apple Store

"Racial profiling in Apple stores, is there an app for that?"

MacBook "Staingate": How to Get Your Computer Screen Fixed for Free

Could this be worse than "Bendgate"?

The iPhone 6s Has a Burning Home Button. This Is How to Deal With It

The iPhone 6S: too hot to handle?

iPhone 6s Release: Stores Selling 6s and 6s Plus and Tips for Walk-In Purchase

One woman sent a robot to wait for her new iPhone.


9 "Healthy" Foods With More Calories Than a McDonald's Big Mac

This listicle's going to hurt.

Meet the Rapper Who Recorded an Entire Album in the Apple Store

This is how you hustle in 2015.

Pharrell's New Song Will Be an Apple Music Exclusive — But You Shouldn't Listen To It

It has the potential to wreak havoc on the industry.

9 Fascinating Maps Show the Origins of Our Most Common Words

A surprising look at where the words we use every day came from.

Watch People Get Arrested and Sleep in Garbage Bags, All for the iPhone 6

This has to be seen to be believed.


A French Company May Have Found a Solution to the World's Absurd Food Waste Problem

But first they have to prove that shoppers can stomach it.

There's an Easy Way to Cut Your Chance of Death by 42%

The solution has been right in front of you.

The Weird Story Behind the Apple Super Bowl Commercial That Never Aired

Hint: It's something you and your friends could have made.