Two Engineers Have Created the Doll Every Young Girl Should Be Playing With

It sends a message most toy companies ignore. Sponsored by Cole Haan.

Lego's Remarkable New Set Is Exactly What Young Women Need

This is a step in the right direction.
News

A New Barbie Is Here to Shatter Stereotypes of Women in Tech

She's breaking down barriers and defying stereotypes.

News
News

11-Year-Old Girl Convinced McDonald's to Make a Major Change to Happy Meals

Anyone has the power to take on a huge corporation.

What Little Girls Believe They Can Achieve, When Playing With Barbie vs. Mrs. Potato Head

A new study has an answer to the question feminists have been debating for decades.

Uplifting Ad Shows What Girls Can Do When We Don't Force Them to Be Princesses

Princesses are good, but scientists are better.
News

The Winning Economic Strategy of Lego, in One Colorful Chart

The company crashed in 2004. Here's what happened next.

An Inspiring 7-Year-Old Girl Gives Lego the Takedown It Deserves

She may be young, but 7-year-old Charlotte's adorable letter to Lego sure packs a punch.

National Toy Hall of Fame: 10 Terrible Toys That Will Never Make It In

Get ready for a nostalgia trip.

5 Recent Big Wins For Gender-Neutral Toys

Who needs blue and pink?

GoldieBlox is Teaching Girls to Build Their Own World

Debbie Sterling's new toy is revolutionizing how young girls and adults alike think of play and engineering. Here's how her message applies to big kids, too.

What Would Barbie Look Like If She Had An Average Body?

Will Mattel love or hate this?

Mexican Barbie Comes With Chihuahua and Passport

This might be the most offensive barbie yet.

How to Buy Kids Christmas Gifts Without Teaching Sexism

As the holiday shopping season approaches, now more than ever is the time to let children decide what kind of toys speak to them, regardless of gender stereotypes.
News

New Barbie Construction Set Will Inspire a Generation of Girl Engineers

Barbie products that encourage girls to create and build, not just to buy things and be pretty, represent a positive step by Mattel and for girls and women.