Mic was born out of the recognition that the old models of journalism had become less engaging and relevant. While maintaining the rigor and commitment to original reporting and championing essential fact-finding, Mic has sought to give voice to critical news stories from modern and diverse perspectives.
We believe in:
Old-school journalism or shareable clickbait? We reject the idea that professional journalism held to the highest standards can’t be delivered in modern forms that meet people where and how they live. Our stories are grounded in journalistic ethics but are delivered in new and emerging forms.
The issues we face must be understood from the perspective of those closest to where the impact occurs. Our newsroom houses the most diverse pool of talent in an effort to ensure you get stories rich in detail and distinctions others miss.
The idea of the dispassionate reporter assumes that the idea of independent fact-finding depends on a lack of first-person perspective. We believe that reporters see the same facts differently depending on their heritage, training and cultural frame of reference. We champion both diversity and transparency as a means of allowing our audience to better understand their world and the issues within it, and to reach their own conclusions.
Mic was founded in 2011 by Chris Altchek and Jake Horowitz. We are headquartered in New York with teams in San Francisco, Los Angeles, Chicago, Toronto, Kiev, Stockholm and Berlin. We are a venture-backed company on a mission to inform, empower and inspire our audience.
Navigating Trump's America is Mic's politics channel with a singular focus: helping Mic readers understand today's political moment. From comprehensive explainers to careful reporting and on-the-ground coverage, we provide a complete picture of what's happening for a hyper-engaged, politically astute reader.
Slay covers the most pressing issues impacting young women's lives. We celebrate successful women while analyzing the distinct challenges women face today. From the gender pay gap and political representation to navigating a Snapchat-driven, Tinder-fueled culture, the Slay breaks it all down through personal essays, nuanced investigations and everything in between.
Hype is obsessed with the best of pop culture — TV, film, music, videos, books and emerging media — with an eye toward what's new and relevant to a generation of conscientious media consumers. We cast a discerning eye to not just what should be better, but how it can be better.
Payoff is a personal finance channel for people facing life's first big financial decisions: How do I handle student debt? When should I buy a house? How can I afford to have a kid? When do I start saving for retirement? It offers strategies on how to traverse unique issues like Venmo debt, Seamless spending and Uber stipends vs. car purchases, all of which are distinct to a new generation.
Strut strives to empower and embolden readers by embracing an inclusive new understanding of personal style. We highlight people who champion diverse body shapes, sizes and colors. We challenge common beauty standards and showcase the journeys of people who have overcome their own insecurities to strut with confidence and joy. We'll also spotlight lesser-known people and channels and designers that expand the boundaries of what fashion is and who it is for.
The Movement documents the most vibrant social issues and activism of our time. We go inside the protests to understand the ideas fueling them, and we go beyond them to learn about the issues people are passionate about. We talk to the communities most impacted and embed ourselves in the movements at the forefront of these changes to America and around the globe.
The Future Is Now is the ultimate guide to consumer tech, social media and the latest scientific breakthroughs for the cord-cutting generation. Our aim is to shift tech culture and start a new conversation for a highly engaged, highly diverse audience.
Mic partners with advertisers to drive their business goals. Our approach to advertising mirrors our editorial ethos: to tell great stories that change minds. We partner through best-in-class video production, social distribution, media and measurement. To learn more, email firstname.lastname@example.org.
"Stories that intelligently cover serious issues important to young people."
"Mic is a news site aimed at the highly coveted millennials, who are increasingly looking online for fresh takes on relevant issues. Among other topics, the site covers world news, policy, technology and science."
"Closer than any of its competitors to finding the promised land for new media companies, a middle ground between deeply reported stories and listicles."