People really, really love The Lord of the Rings. The film version of J.R.R. Tolkien's epic saga was shot in New Zealand. Therefore, Air New Zealand's latest safety video, simply titled the "Most Epic Safety Video Ever Made," has brilliantly capitalized on this association by spoofing the beloved trilogy, complete with cameos, Elvish subtitles and a giant CGI eagle.
The promo features cameos from Sylvester McCoy (Radagast the Brown), Dean O'Gorman (the dwarf Fili) and even Elijah Wood (Frodo). New Zealand filmmaker Taika Waititi helmed the production.
The video's release coincides with the third and final installment of Peter Jackson's new Hobbit trilogy, which is set to hit theaters in December. It's not the first time Air New Zealand has played up the country's connection to the fantasy world — the airline released a similar video in 2012, "An Unexpected Briefing," and another one last year that corresponded to the release of The Hobbit's second chapter.
Air New Zealand also tweeted this excellent infographic, which illustrates just how much work went into the epic clip that was shot over the course of six days:
Remember, one does not simply walk into Mordor — you apparently need an oxygen mask and a fastened seatbelt, too.