The 7 Ads from Super Bowl XLIX That Everyone Will Be Talking About

The 7 Ads from Super Bowl XLIX That Everyone Will Be Talking About

Whether you're a Seahawks fan, a Patriots fan or just a fan of bingeing on Doritos and beer on a Sunday afternoon, we all know what the Super Bowl is really about.

The ads.

Even if you're not in the market for a mid-sized pickup, a new MMORPG gaming platform or life insurance, the Super Bowl is the pinnacle of televised advertising, reaching the largest broadcast audience of the year — and charging $4.5 million per 30-second spot for the privilege. Despite millions of dollars and countless man-hours spent on these spots, only a select few rank as the best commercials of the game.

Toyota

Source: YouTube

Toyota's Super Bowl spot shattered stereotypes about women and athletes with disabilities with its use of Amy Purdy as its newest spokesperson. The ad, titled "How Great I Am," showcases the accomplishments of Purdy, a Paralympic athlete who won a bronze medal in snowboarding at the Sochi Paralympics and was a finalist in Dancing With the Stars. Elegant and powerful, Purdy's a smart choice for a car company hoping for those qualities to rub off on their new two-door.

Coca-Cola

Source: YouTube

In an age of online bullying, "The Fappening" and the YouTube comments section, this commercial gave anyone who's been on the receiving end of a nasty tweet a case of the feels. Coca-Cola also launched a social media campaign encouraging people to respond to negative tweets with #MakeItHappy. Whether this catches on as a defense against trollery remains to be seen, but it does have more than a few people thinking about how the Genius Bar folks will respond to Coke-related computer damage.

Budweiser

Source: YouTube

This guy loses his dog every damn year. Fortunately, the Clydesdales are there to rescue him. We're still unclear about the connection between beer and draft horses, but it's a strategy that seems to be working for Budweiser — the Clydesdales have appeared in 23 Super Bowl commercials commercials since 1986.

Snickers

Source: YouTube

Reviving its tagline, "You're not you when you're hungry," the candy bar's spot replaces classic '60s girl-next-door Marcia Brady with Danny Trejo, the actor perhaps best known for killing lots of people with improbable objects in films like Machete and Machete Kills. The scene: The Brady living room immediately after the iconic Brady Bunch moment when Marcia ("Marcia Marcia!") was hit in the face with a football.

Always

Source: YouTube

Using "You ____ like a girl!" as an insult to women everywhere — even your sister. This spot from Always show how damaging stereotypes about women can be, and how important it is to instill confidence in young women. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, the commercial's director. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women."

Loctite Glue

Source: YouTube

In the era of Too Many Cooks, Loctite's dadaist commercial put some fun back into a Super Bowl dominated by depressing, faux-moral commercials. "Loctite saved our marriage." And the Super Bowl.

And an honorary worst: Nationwide

Source: YouTube

This commercial's message? "Buy Nationwide. Or else your child will be crushed by a television. Now back to the game!"

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Scott Bixby

Scott is a senior correspondent at Mic, covering the Republican presidential campaign and LGBT issues. He is based in New York and can be reached at scott@mic.com.

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