Jenny Rushmore is a self-described "curvy Brit" and sewing blogger who often promotes her body-positive designs on Instagram. Although Rushmore only seeks to empower others, someone who left a comment on an image she posted recently of a swimsuit she planned to create didn't have that same positive message.
"A random man I don't know posted that I'd never be beach body ready and that I should eat less cake," Rushmore told the Huffington Post on Monday.
"To the random jerk who fat shamed me this morning in a comment and suggest I eat less cake: as you can see from this pic my life is just a sad mess, so I'm glad you've helped steer my dietary choices, cheers!" She wrote in response last week, signing off with a hashtag of her own creation, #CakeWithCashmerette.
Let them eat cake: Inspired by her confident response, hundreds of people around the globe showed their support by posting images of themselves indulging without a second thought as to the state of their bikini body using Rushmore's hashtag.
Rushmore's hashtag contributes to a recent, growing effort to push back on the concept of a "beach body." In April, feminists in the United Kingdom vandalized ads using shame to promote the concept. In June, the bathing suit company swimsuitsforall launched a campaign with the tagling "Beach body. Not sorry." encouraging women to "be unapologetically you."
It seems that #CakeWithCashmerette will hardly be the extent of Rushmore's contributions to this movement. The blogger has long been an advocate for body positivity, largely through her dedication to empowering curvy women to sew their own clothing through her blog, Cashmerette.
"It turns out that in many ways sewing your own clothes is a radical act; a chance to escape the constraints of the fashion industry, whether in style or size, and an opportunity to express yourself exactly, rather than choosing from someone else's expressions," Rushmore wrote in the Guardian on Monday. "Learning to sew may be reviving an old skill, but it's helping bring body positivity to a new generation of women."
With a fearless, cake-loving advocate like Rushmore at the helm, it seems her hashtag and efforts to empower women to sew alike will hardly go unnoticed and, in fact, will likely inspire many.
h/t Huffington Post