Watching Women Say "Fuck You" to Photoshop Is Pretty Damn Satisfying

Watching Women Say "Fuck You" to Photoshop Is Pretty Damn Satisfying
Source: YouTube
Source: YouTube

Plenty of industry experts, psychologists and body-positive activists have criticized the big, bad magazine industry for its undying love of Photoshop.

But hearing it from "real women," aka not fashion models, on camera is powerful stuff on its own.

A new video by advocacy T-shirt company FCKH8 showcases women of various ages, races and body types giving Photoshop the middle finger, after unashamedly stripping off the brand's "This Is What a #Feminist Looks Like" shirts and showcasing what real female bodies, untouched by airbrushing, can look like.

Source: FCKH8/YouTube
Source: FCKH8/YouTube

Of course, even the models featured in magazines are "real women." But the airbrush that tweaks and tones their bodies, touches up their stray hairs and smooths over their little imperfections contributes to making the bodies we see less real. 

"The retouching is excessive. I do not look like that and more importantly I don't desire to look like that," is how Kate Winslet so perfectly put it about a decade ago, when her own body was airbrushed to the hilt.

Over 10 years later, the airbrushing has gotten way more subtle and less offensive, but it's still happening all the time. "Things are never, ever as they seem," model Chrissy Teigen told the Cut earlier this year, adding, "Oh, the retouching."

Thanks to that retouching, we end up not seeing quite so many curves, nor many wrinkles. 

FCKH8's video calls out Photoshop for that deception and the shame it can cause women (and men) about their own bodies. 

Of course, as SheKnows points out, no video campaign is perfect. FCKH8.com is itself guilty of embracing a single body type on its website, showcasing slender white women; it's also a for-profit company, which some have said conflicts with its social justice mission to take on sexism, racism and other injustices.

Still, seeing women flip the bird to beauty standards is pretty damn awesome — especially if it can get other women, those who aren't modeling T-shirts or making viral videos, feeling inspired to do the same.

Watch the full video below.

Source: YouTube

h/t The Huffington Post 

How much do you trust the information in this article?

Ellie Krupnick

Ellie is Mic's editorial director of lifestyle. A former style and fashion editor for The Huffington Post, her writing has also appeared in Women's Wear Daily, HarpersBazaar.com and the Twitter feeds of British royal fans everywhere.

MORE FROM

President Donald Trump turns Boy Scout Jamboree into campaign rally

The president discussed health care, Hillary Clinton, Obama, big yachts and more to 40,000 Boy Scouts and volunteers

This child kept HIV in remission for 8 years without drugs. Here’s what that really means.

More than eight years after his initial treatment, the child is still in remission.

Driver charged with human trafficking after 30-40 people found locked in fatally hot tractor-trailer

The charge against James Matthew Bradley, the alleged driver of the vehicle, could carry a punishment as severe as the death penalty.

Charlie Gard’s parents end legal fight to continue treatment for terminally ill son

The parents have withdrawn their request for Charlie to receive treatment in the U.S.

10th person dies after 38 found locked in sweltering tractor-trailer outside Texas Walmart

8 were found dead at the scene; 2 more died after being rushed to the hospital in critical or serious condition.

Dozens killed in deadly car bomb attack in Kabul

The Taliban has claimed responsibility for the deadly attack.

President Donald Trump turns Boy Scout Jamboree into campaign rally

The president discussed health care, Hillary Clinton, Obama, big yachts and more to 40,000 Boy Scouts and volunteers

This child kept HIV in remission for 8 years without drugs. Here’s what that really means.

More than eight years after his initial treatment, the child is still in remission.

Driver charged with human trafficking after 30-40 people found locked in fatally hot tractor-trailer

The charge against James Matthew Bradley, the alleged driver of the vehicle, could carry a punishment as severe as the death penalty.

Charlie Gard’s parents end legal fight to continue treatment for terminally ill son

The parents have withdrawn their request for Charlie to receive treatment in the U.S.

10th person dies after 38 found locked in sweltering tractor-trailer outside Texas Walmart

8 were found dead at the scene; 2 more died after being rushed to the hospital in critical or serious condition.

Dozens killed in deadly car bomb attack in Kabul

The Taliban has claimed responsibility for the deadly attack.