After years of waiting, the day is almost here where Americans will no longer have to rush out the door to have that McDonald's breakfast craving satisfied before 10:30 a.m.
McDonald's will unveil all-day breakfast in over 14,300 restaurants throughout the United States beginning Oct. 6, according to the Wall Street Journal.
Customers have been pleading for (at the very least) an extension past the morning cutoff for McD's popular breakfast, as perfectly embodied in Adam Sandler's scene in Big Daddy:
McDonald's USA President Mike Andres tells Wall Street Journal this is the fast-food corporation's biggest strategic move in years. "This is the consumers' idea. This is what they want us to do, that's why I think this could be the catalyst for our turnaround."
McDonald's has been suffering from a recent dip in nationwide and global sales while competitors like Chipotle continue to make gains. As Mic previously reported, McDonald's has been trying to make a comeback for quite some time, and sent a memo to U.S restaurants midsummer preparing them for an all-day breakfast rollout come October.
Although the Wall Street Journal notes a transition to an all-day breakfast will force some changes to be made to McD's normal menu, the company is hoping this may be the move needed to regain sales and the loyalty of its customers once again.