Taco Bell, the king of revamping in the fast food industry, has outdone itself once again. The chain launched its new website under the title ta.co Sunday, offering features which include online ordering and customizable options.
The site is a new addition to its already-available custom ordering through the popular Taco Bell app, which has garnered nearly 4 million downloads since it was first released in the app store and Google Play in the fall of 2014, AdWeek reports.
The company released a trailer previewing the new online ordering options in a YouTube video:
The website relaunch allows users to create their own versions of popular menu items like the Burrito Supreme or Fiery Doritos Locos Tacos. Customization ranges from more bacon and extra Fire Sauce to less lettuce and zero tomatoes. Or, users can simply purchase the order online and show up in person to pick up their food without ever having to wait in line.
The one thing the new site is forgetting, however, is a delivery service that sends those tacos straight to a customer's doorstep. While fast-food giants like McDonald's and Chipotle have both rolled out delivery options in select cities, Taco Bell has yet to reveal any major announcements surrounding a delivery service on either ta.co or its app, Live Mas.
As fans rejoice in the new capabilities Taco Bell is offering in a world of food quickly becoming ever-more customizable, one Verge writer accidentally notes a very possible controversy that could arise from the online ordering option: A customized meal, while unique and fun to create, could have a stark difference in caloric intake.
The writer's "XXL Grilled Stuft Burrito" was 3,540 calories and contained over 200 grams of fat after selecting additional add-ons — or, as the writer puts it, "My burrito could comfortably feed a family of three for a full day."