Felix Arvid Ulf Kjellberg, who is best known as the Swedish vlogger PewDiePie with an online following that trumps all other YouTubers, just upped the ante by authoring his first book. The Internet star's foray into authorship begins with This Book Loves You, which was released Tuesday.
Under the PewDiePie pseudonym, 25-year-old Kjellberg has amassed nearly 40 million YouTube subscribers and more than 10 billion hits on his videos, the majority of which depict the the vlogger's running commentary as he trials video games or takes requests from his followers. In 2013, Forbes reported, Kjellberg earned $4 million in Google ad sales, becoming a millionaire by playing video games and causing everyone to say, "Come again?" Shortly thereafter, Kjellberg went on Reddit to answer fans questions about his finances.
Kjellberg formally announced his book in July and published a black-and-white parody video on — where else — YouTube. The book includes no shortage of colorful graphics paired with dry-humored quotes, (think Avery Monsen's and Jory John's All My Friend are Dead). In Kjellberg's own words, the book is "a collection of beautifully illustrated inspirational sayings that will show you how to live your life."
Reviews on Amazon were overwhelmingly positive. "I am a fan," wrote Amazon reviewer James Massey. "I love him and his videos and I have to say I got to be loving this one too. Besides, it is Pewds who created it. *Bro fist.*"
Other fans, however, were left wanting more. "I love you and your work and I couldn't wait to read this but I thought it would be [an] amazing book to read not just photos and quotes," wrote another anonymous reviewer.
This Book Loves You is available for purchase online via Barnes & Noble, Amazon, Indiebound, Google Play, Bam! and the iBookstore. There's a selection of purchase options on the book's dedicated site.
In the meantime, here's a teaser for PewDiePie's book: