Apple TV Is Finally Here for Order. Here's the Price and Where to Get It.

Source: Getty Images
Source: Getty Images

The long-awaited latest version of Apple TV is available for online order, and the device will start shipping Friday. Apple's fourth-generation television product is priced at $149 for the 32-gigabyte version or $199 for the 64-gigabyte, and ordering happens via the device's dedicated Apple page. 

"If you plan to use your Apple TV primarily to stream movies, TV shows and music or to play a few apps and games, you'll probably be fine with 32 gigabytes of storage," according to the product's order page. "If you plan to download and use lots of apps and games, choose the 64-gigabyte configuration. Keep in mind when making your decision, that some apps, when in use, do require additional storage."

The fourth generation of Apple TV starts shipping on October 30th. 
Source: 
Stephen Lam/Getty Images
Eddy CUE, SVO of Internet Software for Apple, discuses Apple TV updates in San Francisco on Sept. 9.
Source: 
Eric Risberg/AP

Specs and features: The Apple TV comes with a Siri-enabled remote to accommodate voice-activated commands. The remote is also equipped with Bluetooth 4.0 wireless tech and, according to Apple, the rechargeable battery can hold a charge for "months" based on "typical daily usage."

Apps like Netflix, Hulu, HBO Now, Showtime and iTunes are all baked into the Apple TV's interface, offering viewers a way to tap into those catalogs from a single hub. In addition to standalone channels and streaming services, Apple TV offers a curation of college and professional sports content, breaking news, music concert coverage and children's programming. 

Yet perhaps the biggest advancement to the Apple TV beyond a wider variety of streaming options is voice command controls. The Siri-enabled device is programed to respond to a number of creative commands beyond "play" and pause," among them inquiries such as "What did he just say?" "Who is winning the Cubs game?" "Who directed this movie?" and, if a viewer's feeling ambitious about abandoning the couch, "What's the temperature outside?" 

Apple's latest device is launching in 80 countries including the United States, United Kingdom, Canada and Australia, 9to5Mac reports, yet for the time being the Siri-equipped remote control will only roll out in 12 regions. 

From Twitter, here are a few images of the latest Apple TV device, remote and entertainment interface.

Apple 4 TV product demo.
Source: 
MacFormat Magazine/Getty Images

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Liz Rowley

Liz is a staff writer at Mic, covering breaking news. She is based in New York and can be reached at lrowley@mic.com.

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