In-N-Out Burger Is Suing DoorDash Delivery Service —Here's Why

Source: AP
Source: AP

In-N-Out Burger, the Californian fast food chain with a cultish following, is suing restaurant delivery startup DoorDash for allegedly damaging its brand. The fast food company has also accused DoorDash of copyright infringement, TMZ first reported, as In-N-Out Burger says it never authorized the use of its logo on DoorDash's web and mobile pages.

In essence, In-N-Out says DoorDash's product handling during delivery isn't up to its standards, and is therefore cheapening its brand.

A photo posted by (@) on

According to a filing from In-N-Out Burger with Central California's U.S. District Court, the fast food chain has several problems with the way DoorDash has involved both its brand and its product.

"Defendant's use of Plaintiff's famous trademarks implies that Defendant not only delivers In-N-Out products to its customers, but that the quality and services offered by Defendant is the same as if consumers had made purchases directly from Plaintiff," reads the filing. "Upon information and belief, the quality of services offered by Defendant does not al all comport with the standards that consumers expect from Plaintiff's goods and services."

In-N-Out's grievances included that the fast food company can't control how long deliveries through DoorDash take or at what temperature the food arrives.

An In-N-Out Burger sign
Source: 
Adam Lau/AP

This isn't the first time DoorDash has fielded a lawsuit in recent months. In September, DoorDash and rival food-delivery services GrubHub and Caviar weathered a series of lawsuits levied by the companies' drivers. Per Munchies, a Vice vertical, the crux of the problem had to do with classifying food transporters as company employees or independent contractors. Without proper employee classification, on-demand startups are not required by law to offer workers benefits such as health care and Social Security.

A photo posted by (@) on

For DoorDash, GrubHub, Caviar and others, the legal trouble could just be getting started. 

"A brand is everything to these restaurants," restaurant attorney Amy Adolph told CBS News. "They're putting so much time and money into it. That's what sets these different restaurants apart."

"We're seeing this more and more with these on demand apps and on-demand services — that cities are beginning to regulate them."

How likely are you to make Mic your go-to news source?

Liz Rowley

Liz is a staff writer at Mic, covering breaking news. She is based in New York and can be reached at lrowley@mic.com.

MORE FROM

Movement for Black Lives activists disrupt Minneapolis Pride to protest Philando Castile verdict

Protesters reportedly held signs with messages like "No KKKops at Pride."

Protesters reportedly arrested near NYC's Stonewall Inn, Pride March endpoint

The reason for the arrests were not immediately known.

Marchers arrested in Istanbul as Pride parade continues despite cancellation

The organizers' decision to move forward with the previously cancelled march led to clashes with police.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

Movement for Black Lives activists disrupt Minneapolis Pride to protest Philando Castile verdict

Protesters reportedly held signs with messages like "No KKKops at Pride."

Protesters reportedly arrested near NYC's Stonewall Inn, Pride March endpoint

The reason for the arrests were not immediately known.

Marchers arrested in Istanbul as Pride parade continues despite cancellation

The organizers' decision to move forward with the previously cancelled march led to clashes with police.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.