These Pink "For Her" Pencils Are Pissing People Off, Unsurprisingly

These Pink "For Her" Pencils Are Pissing People Off, Unsurprisingly
Source: Twitter/John Lewis
Source: Twitter/John Lewis

If you thought something as innocent and boring as a pencil couldn't piss anyone off, well, you'd be wrong. A set of pink pencils by stationer Abigail Warner is ruffling feathers. Currently for sale by British retailer John Lewis, the fluffy, pink pencils feature catchphrases like:

"Girl Boss"

"La Vie en Rose"

"Glamorous"

"Buy the Shoes!"

Source: JohnLewis.com

Those cheeky slogans drew attention on Monday, when the online women's magazine Standard Issue issued a sarcastic takedown, addressed "Dear John (Lewis)...":

Thanks so much for the new range of pencils designed especially for women ... 

Consequently, I'm having to type this letter on a mannish keyboard, which I find quite tiresome. I've already broken three fingernails and started a small fire. My previous attempt to use a pen was foiled when words failed to appear and the confounded thing simply scored marks on the paper. I think it may be out of ink, but rest assured I will check with my father when I next see him.

The takeaway, in case "John" didn't take the time to read: Stop patronizing women with their own "special" products, particularly ones that play on trite female stereotypes.

There were some people on Twitter who felt the same.

Of course, as Mashable noted, not everyone is so angered by the pencils:

In the grand scheme of feminist debates, pink pencils is a small one. But it does raise questions about the necessity of gendered products, particularly "for her" products that aren't inherently used any differently by women than they are by men. 

Calling a product "for her" when the only difference is, say, the color is difficult to justify. (Recall the hilarious backlash when Bic rolled out a line of "for her" pens, complete with "a diamond-engraved barrel" and a slender hexagonal barrel "for better handling for women.")

Even with toiletry items, plenty of products are unnecessarily gendered in order to simply reaffirm gender stereotypes (women like floral smells, while men need a scent that's literally called "Champion") or to find ways to charge women more (thanks, pink tax). Slogans like "buy the shoes," which play into stereotypically female traits, don't exactly help. 

For what it's worth, there is a male version of the pencils — and they cost exactly the same.

h/t Mashable

How likely are you to make Mic your go-to news source?

Ellie Krupnick

Ellie is Mic's editorial director of lifestyle. A former style and fashion editor for The Huffington Post, her writing has also appeared in Women's Wear Daily, HarpersBazaar.com and the Twitter feeds of British royal fans everywhere.

MORE FROM

CNN's Van Jones allegedly says the Trump Russia stories are "a big nothing burger"

He's the second CNN insider this week to apparently denounce the network's Russia coverage.

Conservative columnist Bret Stephens joins MSNBC

Stephens will remain a columnist at The New York Times.

Department of Homeland Security announces new airline security rules

The new measures could help end the electronics ban.

Democrats on Neil Gorsuch's first Supreme Court term: "We've got another Scalia"

Some say Gorsuch's even-handed performance during his confirmation hearings "might be more an act than it was a real persona."

Fox News just hired US Rep. Jason Chaffetz as a correspondent

Chaffetz is headed to Fox.

Here are the key rulings from the Supreme Court's busy June term

The court's term ended with rulings on immigration, the First Amendment, LGBTQ rights and more.

CNN's Van Jones allegedly says the Trump Russia stories are "a big nothing burger"

He's the second CNN insider this week to apparently denounce the network's Russia coverage.

Conservative columnist Bret Stephens joins MSNBC

Stephens will remain a columnist at The New York Times.

Department of Homeland Security announces new airline security rules

The new measures could help end the electronics ban.

Democrats on Neil Gorsuch's first Supreme Court term: "We've got another Scalia"

Some say Gorsuch's even-handed performance during his confirmation hearings "might be more an act than it was a real persona."

Fox News just hired US Rep. Jason Chaffetz as a correspondent

Chaffetz is headed to Fox.

Here are the key rulings from the Supreme Court's busy June term

The court's term ended with rulings on immigration, the First Amendment, LGBTQ rights and more.