The Best Day of the Year for Swiping Right Is Actually Coming This Weekend

The Best Day of the Year for Swiping Right Is Actually Coming This Weekend
Source: Getty Images
Source: Getty Images

If you're looking for love in 2016, drunkenly fiddling around with your dating apps on New Year's Eve for a sweetheart to kiss at midnight may not be the best approach.

Data from online dating site Match.com suggests it would behoove singles to hold off for about 72 hours into the new year and log in on Jan. 3, what the matchmaking service has dubbed "Dating Sunday" — like Football Sunday, but for the fleeting validation that comes from being physically desired by a stranger on the Internet!

"On Sunday, January 3rd, it's as close to a national holiday for single daters as you can get," Match.com wrote in a blog post. "So, set your alarm on your mobile phones for Sunday night at 8:52 p.m./ET and get ready to fill up your date card."

Source: Giphy

According to Match.com, this single-day spike is part of a larger trend that designates the period between Christmas Day and Valentine's Day as the most booming time for online dating activity. The Match.com numbers are pretty impressive: a 60% increase in bae-hunting new users, 50 million sent messages and 1 million actual dates all contribute to the phenomenon of this peak dating season. (Mic has reached out to Match.com for further comment and will update if we hear back.) 

So why is this period a time of such intensely concentrated thirst? Match.com's "chief scientific adviser," anthropologist Helen Fisher, said it's because of holiday-induced loneliness.

"Showing up to parties alone and feeling pressure from friends and family — it becomes vividly clear that you don't have a person in your life," Fisher told Mashable. "Moreover, the beginning of the new year is a natural time for rejuvenation and renewal and has been for thousands of years. So, around this time, we naturally begin to look around for true love."

Source: Giphy

The fact that people are desperado for someone to smoosh with during these frigid winter months isn't surprising. Cuffing season, in which people long for someone to snuggle with in the cold winter months, is already a well-documented phenomenon. And a number of other dating sites and apps — from OkCupid to Hinge to Coffee Meets Bagel — have shared increased activity results for this time of year that basically match (lol) the ones from Match.com.

"We think there is an uptick in matching and messaging post-Christmas because people are seeking a flame to warm the winter/post-Holiday chill," Liina Potter of Coffee Meets Bagel told BuzzFeed. "You could say 'cuffing season' is in full effect. In the New Year, people also seek the seed to create new beginnings, which includes new relationships." 

What's interesting is that past research has dubbed December "breakup season," because going home for the holidays can make people seriously evaluate their life choices for the long term. This may seem a little counterintuitive to the whole cuffing season narrative; but it may also be why once the holidays are over, so many people are freshly single and ready to mingle their way to a fresh new relationship that will make all their problems go away in the new year.

At least until December rolls around, that is. One wouldn't want to miss out on that following year's Jan. 3 thirst fiesta!

h/t Mashable

How much do you trust the information in this article?

Nicolas DiDomizio

Nicolas DiDomizio is a Staff Connections Writer at Mic. Prior to Mic, he was at MTV for 3 years. He holds a masters from NYU and a bachelors from Western Connecticut State University. Contact him at nic@mic.com.

MORE FROM

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.

Despite protest from Senate women, GOP advances devastating bill for women’s health

The Senate will now discuss possible amendments to the American Health Care Act.

The Women’s March launches ‘Resistance Revival’ in effort to keep anti-Trump momentum going

“Sometimes you have to preach to the choir if you want them to keep on singing.”

‘Game of Thrones’ gives fans the feminist sex scene we’ve waited seven seasons for

The women of Westeros are reclaiming agency — over the seven kingdoms and over their own bodies.

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.

Despite protest from Senate women, GOP advances devastating bill for women’s health

The Senate will now discuss possible amendments to the American Health Care Act.

The Women’s March launches ‘Resistance Revival’ in effort to keep anti-Trump momentum going

“Sometimes you have to preach to the choir if you want them to keep on singing.”

‘Game of Thrones’ gives fans the feminist sex scene we’ve waited seven seasons for

The women of Westeros are reclaiming agency — over the seven kingdoms and over their own bodies.