Whole Foods Told People to Put Peanuts in Collard Greens, and Black Twitter Wasn't Happy

Whole Foods Told People to Put Peanuts in Collard Greens, and Black Twitter Wasn't Happy
Source: Getty Images
Source: Getty Images

The difference between traditional collard greens recipes and Whole Foods' new suggestion is, well, peanuts. 

No, really — the supermarket chain suggested to its almost 5 million Twitter followers on Thursday that they add peanuts to their collard greens, with this tweet: 

Puzzlingly considering the image choice, the article that this tweet leads to does not have any recipes that include peanuts. 

Black Twitter had a few words for Whole Foods after the tweet went up Thursday morning. To sum it up: swerve. 

Oh yes, there were video responses, too. 


Some even called out the grocery chain for the gentrification of a traditional African-American dish.

But these Twitter users weren't the first to target Whole Foods for its marketing of culturally aligned foods. 

After Whole Foods published a blog in January 2014 calling collard greens "the new kale," feminist writer Mikki Kendall reacted by starting the hashtag #foodgentrification, which she wrote about for the Grio. Following Kendall's post, Bitch published a piece by chef Soleil Ho titled "#FoodGentrification and Rebranding of Traditional Foods," and a subsequent story two months later called "The Cost of Kale: How Foodie Trends Hurt Low-Income Families." Some people have pushed back on the concept of food gentrification, but as Whole Foods' recent tweets have shown, it can still get companies into trouble. 

However, culinary historian and TED fellow Michael Twitty, who previously told Mic about the history of Thanksgiving dinner, tweeted that, though it's not exactly a Black Twitter crowd-pleaser, the idea of putting peanuts in collard greens is ideologically sound. 

Twitty retweeted an African recipe for greens in groundnut, or peanut, sauce. 

Regardless of what you think about collard greens and peanuts, Whole Foods did apologize for its mistake with a stock image tweet a few hours later.

How much do you trust the information in this article?

Mathew Rodriguez

Mathew Rodriguez is a Staff Writer at Mic. He is a queer Latino New Yorker who enjoys female rappers, Buffy the Vampire Slayer and Flannery O'Connor. He is a former editor at TheBody.com and he is working on a memoir.

MORE FROM

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.