Helen Mirren, the British actress most famous for her portrayal of Queen Elizabeth II, has quite a message for lushes fumbling with their car keys: If you're going to drink, you had best not drive. Or else.
The actress made the stern admonition during a PSA/commercial for Budweiser that's slated to air during Sunday's Super Bowl. But perhaps "stern" is an understatement.
Sitting in a dark restaurant, the self-described "notoriously frank and uncensored British lady," pulls no punches in the ad. "The collective 'we' are dumbfounded that people still drive drunk," she says, unsmiling, into a camera with a cold Budweiser and hamburger set on the table.
And for those who do elect to drive drunk, the actress has a laundry list of adjectives to describe you.
"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution," Mirren says. "A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it. So stop it."
The commercial isn't all doom and gloom, and ends on a lighter note, with Mirren assuring those watching that she isn't talking about them in particular. She then picks up her beer, with the commercial ending just before the stately British dame chugs nobly from the bottle.
The move to go sober for Super Bowl 50 is part of a larger campaign by Budweiser — which is responsible for some of the more iconic Super Bowl ads of all time — to promote safe driving. The company also launched a website, StandWithBud.com, that will allow people to link up with ride share programs to get home safely on game day.
Budweiser also launched a social media campaign, #GiveADamn, and announced that it would donate $1 to safe ride programs each time its program was used, up to $1 million.