In a Rebuke to Trump, Univision Launches Plan to Register 3 Million Latino Voters

Source: Getty Images
Source: Getty Images

Donald Trump may have pissed off the wrong media conglomerate.

Univision, the Spanish-language broadcast network the Republican presidential hopeful has repeatedly accused of answering to the Mexican government, has launched a new initiative to register 3 million Latino voters before the 2016 general election, according to the Los Angeles Times.

"The network published an online voter guide Tuesday and is partnering with several organizations to register eligible Latinos — a population that has grown 40% in the past eight years alone," the Times reported. "Univision will broadcast public service announcements across its 126 local television and radio stations about the importance of voting, and is enlisting one of its young stars to tell his own story about becoming a voter."

Read more: Hillary Clinton's Campaign Insists She's Like Latina Grandmothers Everywhere

Univision has a vested interest in growing the political power of its audience. But the enrollment push is almost certainly intended as a counterattack on the real-estate billionaire, who alienated Latinos in June by calling undocumented Mexican immigrants "rapists" and "murderers" and has engaged in several high-profile battles with the network.

After the immigrant comments, Univision severed ties with the Trump-owned Miss Universe Organization. Months later, Univision published an open letter denouncing Trump and signed by a group of prominent Latinos. In August, Trump told Univision anchor Jorge Ramos to "sit down" and "go back to Univision" at an event in Iowa when Ramos attempted to ask a question about the candidate's proposed immigration policy.

Univision, for its part, is co-owned by Haim Saban, an entrepreneur who has given over $2 million to Clinton's political campaigns and $10 million to the Clinton Foundation, according to the Intercept.

In an interview with the Times, Ramos said if the registration effort disproportionately helped Democrats, then Republicans had no one but themselves to blame.

"The Republican Party has had an incredible opportunity to reach Latino voters, and they failed," Ramos commented. "You cannot say, 'Vote for me, but I want to deport your mother or your brother.'"


Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily.

How likely are you to make Mic your go-to news source?

Tom McKay

Tom is a staff writer at Mic, covering national politics, media, policing and the war on drugs. He is based in New York and can be reached at tmckay@mic.com.

MORE FROM

Movement for Black Lives activists disrupt Minneapolis Pride to protest Philando Castile verdict

Protesters reportedly held signs with messages like "No KKKops at Pride."

Protesters reportedly arrested near NYC's Stonewall Inn, Pride March endpoint

The reason for the arrests were not immediately known.

Marchers arrested in Istanbul as Pride parade continues despite cancellation

The organizers' decision to move forward with the previously cancelled march led to clashes with police.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

Movement for Black Lives activists disrupt Minneapolis Pride to protest Philando Castile verdict

Protesters reportedly held signs with messages like "No KKKops at Pride."

Protesters reportedly arrested near NYC's Stonewall Inn, Pride March endpoint

The reason for the arrests were not immediately known.

Marchers arrested in Istanbul as Pride parade continues despite cancellation

The organizers' decision to move forward with the previously cancelled march led to clashes with police.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.