Ruby Rose Is Now the Face of Urban Decay, and It Makes So, So Much Sense

Ruby Rose Is Now the Face of Urban Decay, and It Makes So, So Much Sense
Source: Getty Images
Source: Getty Images

For those still verklempt of the news that Ruby Rose won't be returning to Litchfield Penitentiary for the upcoming fourth season of Netflix's Orange Is the New Black, do we have some good news for you.

The 29-year-old Australian has secured her next badass gig as cosmetic brand Urban Decay's "most addictive new vice." Yes, that is a job title. 

A photo posted by (@) on

The role consists of "rocking our world and spreading the gospel of our self-expression, addiction to color and 'beauty with an edge,'" reads the brand's press release.

That might end up including a billboard, as Rose teased on Instagram, or a full-blown collection. Either way, pairing Rose with the cult favorite makeup brand makes sense. 

Not only has Urban Decay found success with celebrity collaborations like with Gwen Stefani, and not only is Rose a hot commodity, with roles in three upcoming franchise sequels. Rose also represents a new kind of makeup spokesmodel. 

In a statement to Fashionista, Urban Decay founder Wende Zomnir laid it out clearly: Ruby Rose embodies "what it means to be feminine, dangerous and fun" with her "f***-it attitude and playful spirit."

That "f***-it attitude" applies to limits of all kinds, including gender and sexuality. 

A photo posted by (@) on

"Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves," Ruby Rose said in a statement.

That she mentions "everyone" is one of the biggest reasons why Rose is a perfect ambassador for Urban Decay. Rose, who identifies as gender fluid, exemplifies the fact that makeup is not gendered nor tied to one's sexuality or appearance. Makeup, as society is finally catching on to, is for everyone, of all genders.  

"I feel like the stereotype that lesbians don't wear makeup, it's not true," she said to Daily Mail Australia back in February 2015. "There's probably as many lesbians that don't wear makeup as straight girls that don't wear makeup. Some people are into it, some people aren't and I think everyone wears some part of makeup, it's just how much they play with it and explore with it."

Source: Getty Images

As for what to expect and when from the just-announced partnership? "Better things come to those who wait — just give it time," reads the press release. 

In the meantime, here's real-time footage of us waiting patiently:

Source: Giphy

How much do you trust the information in this article?

Evan Ross Katz

Evan Ross Katz is Mic's style editor. He previously served as managing editor for Logo's NewNowNext. Bylines: The Advocate, Refinery29, Men's Health, Thrillist, Out, Men's Fitness, Instinct, F*cking Young, Schön, Essential Homme, The Manual, and WetPaint.

MORE FROM

A Steve Bannon propagandist is turning the alt-right’s antihero Based Stick Man into a comic book

"We’re never going to change the culture from Washington. We’re going to do it from comics, from movies.”

NBC News chief wanted to dial back MSNBC's liberal identity. Then Trump got elected.

Some insiders say MSNBC is having an identity crisis — but the channel is having its best ratings year ever.

What is the Senate parliamentarian? Lately, she’s been Mitch McConnell’s nemesis.

And does the GOP have to follow her rulings?

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

A Steve Bannon propagandist is turning the alt-right’s antihero Based Stick Man into a comic book

"We’re never going to change the culture from Washington. We’re going to do it from comics, from movies.”

NBC News chief wanted to dial back MSNBC's liberal identity. Then Trump got elected.

Some insiders say MSNBC is having an identity crisis — but the channel is having its best ratings year ever.

What is the Senate parliamentarian? Lately, she’s been Mitch McConnell’s nemesis.

And does the GOP have to follow her rulings?

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."