Nancy Reagan's Red Made the Case for Embracing a Color "Uniform"

AP/Getty Images

Like her politics or not, you have to admit: Nancy Reagan understood clothing.

For one, she was intimately familiar with designers, something the fashion establishment recalled in eulogies Sunday, after the former first lady died at age 94. Reagan, as the New York Times and Women's Wear Daily wrote, embraced luxury labels and designers more than most first ladies before her.

She also fully understood the value of finding a color that works and sticking with it.

Nancy Reagan wore a red Adolfo dress and coat at President Ronald Reagan's first inauguration Jan. 20, 1981.Source: AFP/Getty Images)
Nancy Reagan wore a red Adolfo dress and coat at President Ronald Reagan's first inauguration Jan. 20, 1981.  AFP/Getty Images)
Undated photo from the Reagans' time in the White HouseSource: Getty Images
Undated photo from the Reagans' time in the White House  Getty Images
Undated photo from the Reagans' time in the White HouseSource: Getty Images
Undated photo from the Reagans' time in the White House  Getty Images

"If you think of red as a power color, you track that back to Nancy Reagan," Glamour editor in chief Cindi Leive told the New York Times on Sunday.

"I suspect she was influential in making red the Republican color," Valerie Steele, director of the Museum at the Fashion Institute of Technology, told the Times.

As first lady, Reagan had a "love affair with the color red," as People put it, choosing the vibrant fire-engine shade for staid suits and evening gowns alike. While she didn't wear red exclusively (she often chose white or black, like her white, beaded one-shoulder James Galanos gown for the 1981 inaugural ball), red was her go-to color. 

Her affinity for red predated the White House, ever since she wore a red suit at the press conference in which her husband, Ronald Reagan, announced his run for governor of California in 1966. 

As first lady, her propensity for red outfits became nearly synonymous with the man behind them: Adolfo, a Cuban-born American fashion designer who was one of Reagan's closest fashion collaborators. Reagan's coat and dress for her husband's first inauguration ceremony, in 1981, were by Adolfo.

Standing in the Red Room in the White House, March 1981Source: AP Images
Standing in the Red Room in the White House, March 1981  AP Images
Queen Elizabeth ll and Prince Philip, Duke of Edinburgh, with President Reagan and Nancy Reagan in Santa Barbara, March 1983 Source: Getty Images
Queen Elizabeth ll and Prince Philip, Duke of Edinburgh, with President Reagan and Nancy Reagan in Santa Barbara, March 1983  Getty Images
Nancy Reagan celebrating and campaigning for President Reagan's second term, 1984Source: AP Images
Nancy Reagan celebrating and campaigning for President Reagan's second term, 1984  AP Images
Undated photo from the Reagans' time in the White HouseSource: Getty Images
Undated photo from the Reagans' time in the White House  Getty Images
With Diana, Princess of Wales, on a visit to a drug rehabilitation center, November 1985Source: Getty Images
With Diana, Princess of Wales, on a visit to a drug rehabilitation center, November 1985  Getty Images
In front of the White House Christmas Tree, December 1987Source: The Washington Post/Getty Images
In front of the White House Christmas Tree, December 1987  The Washington Post/Getty Images

Why all the red?

"I always liked red. It's a picker-upper," she told W magazine in 2007. "I didn't give it the name of Reagan Red, but that became its name."

And because, well, it worked. "Reagan is a woman who sticks to her guns in matters great and small," noted W magazine. She was fashionable and eager to stay in touch with the industry's ever-changing trends, but she knew what worked for her, and that was a bold, unapologetic, glamorous but strong color that couldn't be missed.

Wearing a batik shirt on a presidential trip to Bali, Indonesia, May 1986 Source: Getty Images
Wearing a batik shirt on a presidential trip to Bali, Indonesia, May 1986  Getty Images
With Barbara Bush and George H.W. Bush as President Reagan announced his endorsement for Bush for president, November 1988Source: Getty Images
With Barbara Bush and George H.W. Bush as President Reagan announced his endorsement for Bush for president, November 1988  Getty Images
At the inauguration of President Bush, January 1989Source: AP Images
At the inauguration of President Bush, January 1989  AP Images
At the third annual tennis tournament to benefit the Nancy Reagan Foundation in Santa Monica, California, October 1990Source: Getty Images
At the third annual tennis tournament to benefit the Nancy Reagan Foundation in Santa Monica, California, October 1990  Getty Images
The Reagans at the Beverly Hilton Hotel, 1992Source: Getty Images
The Reagans at the Beverly Hilton Hotel, 1992  Getty Images
Ronald Reagan and Nancy Reagan at the premiere of "Sunset Boulevard," 1992Source: Getty Images
Ronald Reagan and Nancy Reagan at the premiere of "Sunset Boulevard," 1992  Getty Images
Left to right: Lady Bird Johnson, Barbara Bush, then-first lady Hillary Clinton, Betty Ford and Nancy Reagan at the dedication of the George Bush Library in College Station, Texas, November 1997Source: Getty Images
Left to right: Lady Bird Johnson, Barbara Bush, then-first lady Hillary Clinton, Betty Ford and Nancy Reagan at the dedication of the George Bush Library in College Station, Texas, November 1997  Getty Images
With fellow first ladies at an event for the Betty Ford Center, January 2003Source: Reed Saxon/AP
With fellow first ladies at an event for the Betty Ford Center, January 2003  Reed Saxon/AP
Out in Los Angeles, March 2011Source: DCRF/Star Max/IPx/AP
Out in Los Angeles, March 2011  DCRF/Star Max/IPx/AP
Meeting then-Massachusetts Gov. Mitt Romney and then-Texas Gov. Rick Perry in the Reagan Library, September 2011Source: Chris Carlson/AP
Meeting then-Massachusetts Gov. Mitt Romney and then-Texas Gov. Rick Perry in the Reagan Library, September 2011  Chris Carlson/AP

Call it a uniform, call it IDGAF style. Picking one thing that works and sticking with it is, as more and more women are realizing, the hallmark of dressing like a grown-ass adult — not succumbing to every trend, embracing your own signature look and not worrying about what others think.

Reagan, with her Reagan red, learned that lesson long ago.