The Brawny Man Is Now the Brawny Woman Because #StrengthHasNoGender

You probably don't spend much time thinking about Brawny unless you're in the paper towel aisle to pick up a couple rolls. But, like Ronald McDonald or the Jolly Green Giant, the Brawny Man is an image that many people know. He kinda looks like a cross between Tom Selleck and Paul Bunyan — until now, that is. 

The Brawny Man now has friends in the woods — the Brawny women who are from diverse backgrounds and have joined the plaid-shirt donned icon in his rustic, outdoorsy setting. 

In a new commercial, cadets, fighter pilots, mountain climbers, civil rights activists and feminists show off their strength and fight the power.

Source: YouTube

They lead the pack. 

Source: YouTube

They scale new heights. 

Source: YouTube

They fly — upside down. 

Source: YouTube

They put things together. 

Source: YouTube

And take them apart.

Source: YouTube

They think on their feet — and off their feet. 

Source: YouTube

By the time you get to the end of the ad, the message is clear: 

Source: YouTube

When you go to the Brawny site, there are four different stories shared from four very different women. 

The women include WNBA champion Swin Cash, president and dean of Morehouse School of Medicine Dr. Valerie Montgomery Rice, CEO of Alvarado Construction and first Latina owner of a Major League Baseball team Linda Alvarado and firefighter Maureen Stoecklein

Meet your new Brawny women. 

Source: Brawny

Now, that's strong. 

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Mathew Rodriguez

Mathew Rodriguez is a Staff Writer at Mic. He is a queer Latino New Yorker who enjoys female rappers, Buffy the Vampire Slayer and Flannery O'Connor. He is a former editor at TheBody.com and he is working on a memoir.

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