Taylor Swift Music Videos Draw More Viewers Than Most Network TV Shows

Source: AP
Source: AP

It's not a surprise that music videos draw large numbers of viewers — particularly videos by the biggest artists in the industry. For instance, Justin Bieber's "Baby" has the most dislikes of any YouTube video, with over 5 million, and Rebecca Black's much-maligned "Friday" comes in third. 

However, Nielsen exposed the full scope of music video popularity through research commissioned by Vevo, which indicated that Grammy album of the year winner Taylor Swift is beating out network television when it comes to viewers. 

Read more: Taylor Swift's Music Won Her Album of the Year – Here Are the People Behind '1989'

Broadly, the most popular artists — like Swift — have music video catalogues that can attract audience numbers similar to the majority of network series. Most notably, the pop singer's "Bad Blood" music video garnered 18 million views in the first week it was released. In contrast to network shows, it beat out every single one in that span — save for the highly popular NCIS: Los Angeles

Source: YouTube

Similarly, other popular artists have notched notable views for their videos in the week of their release. Drake and Rihanna both had music videos reach around 6 million views — "Hotline Bling" and "Bitch Better Have My Money," respectively. 

Source: YouTube

However, Vevo VP of research Andrea Zapata said the study wasn't to indicate that network TV is dying. Rather, audience interests are changing as the production process and artistic creativity for music videos continues to expand. 

"The audiences are shifting," Zapata said, according to Variety. "We are in a shifting landscape."

h/t Variety

How likely are you to make Mic your go-to news source?

Miles Surrey

Miles is a staff writer at Mic, covering culture. He is based in New York and can be reached at miles@mic.com.

MORE FROM

The 'RuPaul's Drag Race' finale format change just saved the show from predictability

Predictability seized the last few seasons of 'RuPaul's Drag Race,' but season nine's finale flipped the script.

Journalist Kevin Powell sues 'All Eyez on Me' filmmakers, claims they stole from his Tupac articles

More bad news for the embattled Tupac Shakur biopic.

Who won 'RuPaul's Drag Race' season 9?

A lip-sync battle tournament leads to a surprising winner.

Halsey just started a feud with Iggy Azalea

The pop singer thinks Azalea is a "fucking moron."

'Game of Thrones' author George R.R. Martin has a new TV show in the works

An early, gory novella from Martin is heading to Syfy.

The 'Will and Grace' revival will lay out the "rules" in the premiere

Series creators Max Mutchnick and David Kohan are addressing that pesky finale

The 'RuPaul's Drag Race' finale format change just saved the show from predictability

Predictability seized the last few seasons of 'RuPaul's Drag Race,' but season nine's finale flipped the script.

Journalist Kevin Powell sues 'All Eyez on Me' filmmakers, claims they stole from his Tupac articles

More bad news for the embattled Tupac Shakur biopic.

Who won 'RuPaul's Drag Race' season 9?

A lip-sync battle tournament leads to a surprising winner.

Halsey just started a feud with Iggy Azalea

The pop singer thinks Azalea is a "fucking moron."

'Game of Thrones' author George R.R. Martin has a new TV show in the works

An early, gory novella from Martin is heading to Syfy.

The 'Will and Grace' revival will lay out the "rules" in the premiere

Series creators Max Mutchnick and David Kohan are addressing that pesky finale