Kim Kardashian West's Favorite Waist Trainer Waist Gang Society Is Facing A $5M Lawsuit

Kim Kardashian West's Favorite Waist Trainer Waist Gang Society Is Facing A $5M Lawsuit
Source: AP
Source: AP

Waist trainer maker Waist Gang Society may have to tighten its belt, as the company is now facing a lawsuit that could potentially cost them up to $5 million. Entertainment Tonight reports that the firm — whose product is endorsed by reality television stars Kim Kardashian West and sisters Khloe and Kourtney Kardashian — is under fire for the way it has advertised and marketed its waist trainers.

The firm is facing a class action lawsuit for alleging its product causes weight loss, which consumers say is a false claim. 

Read more: Mural of Kim Kardashian West's Nude Selfie Defaced With the Word "Slut"

"Despite the knowledge that their advertising and marketing are misleading to consumers, [Waist Gang Society] continues to advertise, distribute, label, manufacture and market the products in a misleading and deceptive manner," reads a statement from the plaintiff, according to Entertainment Tonight

However, a disclaimer found on Waist Gang Society's "about" page makes plain that individual results of waist training may vary.

Source: YouTube

"Please be advised that results vary depending on weight, height, usage of product, diet and exercise regiment," reads the disclaimer. "This product carries no weight loss guarantees."

Waist trainers have become something of a fad, though the health effects of waist cinching has been called into question. Some health experts have called it out as an ineffective way to lose inches around the waist.

"Medically, it doesn't make sense that cinching your waist tightly will make it permanently smaller," Yale School of Medicine clinical professor Dr. Mary Jane Minkin told Women's Health. "Once you take the garment off, your body will return to its usual shape. It's also uncomfortable, restricts your movements, and if you wear it really tight, it can even make it difficult to breathe and theoretically could cause rib damage."

As of press time, Waist Gang Society had made no public mention of the lawsuit. 

How much do you trust the information in this article?

Liz Rowley

Liz is a staff writer at Mic, covering breaking news. She is based in New York and can be reached at lrowley@mic.com.

MORE FROM

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.

Anthony Scaramucci acknowledges “colorful language” after ‘New Yorker’ published his wild rant

Scaramucci's "colorful language" revealed the high-stakes tension going on at the White House.

Lindsey Graham says he is creating legislation to block Trump from firing Mueller

Graham said earlier that ousting Mueller would mark the "beginning of the end of the Trump presidency."

Despite Trump, military leaders say there will be no changes to transgender policy for now

“In the meantime, we will continue to treat all of our personnel with respect."

Trump will visit Long Island to discuss gang violence — but some fear he could make the issue worse

Trump has celebrated mass deportations as fighting gang violence — but are his words helping or hurting?

Like his boss, Anthony Scaramucci seems to be a fan of disgraced football coach Joe Paterno

President Donald Trump also gave a shout-out to the late Penn State coach during the 2016 campaign.

‘Hot Mic’ podcast: Transgender ban, GOP healthcare struggling, video games relieve work stress

What you need to know for Thursday, July 27.