Tess Holliday and Penningtons Are Reminding the World That Plus-Size Women #WontCompromise

Source: Penningtons
Source: Penningtons

Plus-size women are often told what they should and should not wear. Worse, most plus-size sections are usually "upstairs hidden by the tire section" as Melissa McCarthy puts it. 

That's about to change, thanks to Canadian-based retailer Penningtons, which collaborated with model Tess Holliday for a new plus-size line, mblm by Tess Holliday, released on Sunday.

Read More: Tess Holliday Sums Up the Issue With Plus-Size Clothing — and How She's Fixing It

"We really felt that Tess embodied what the mblm brand stands for: authenticity, empowerment and fearless fashion," Ria Kragaris, Penningtons' content and communications manager said via email. "The line is all about edgy designs paired with versatile pieces that give the collection a distinct style and attitude that reflects Tess Holliday's unapologetic advocacy of self-acceptance." She also embodies one of the company's new mantras: #IWontCompromise. 

Holliday's new collaboration is just one piece of Penningtons #IWontCompromise campaign, launched in December 2015 with a series of YouTube videos.

Source: Penningtons

"This movement is about body diversity, self-acceptance and breaking stereotypes, without having to compromise," Kragaris said. "We have always prided ourselves in being a support and partner for our customers, providing her with quality collections and on-trend styles in a time when these options did not exist for her."

The #IWontCompromise campaign aims to show the strength and resilience of women and break down commonly perpetuated stereotypes about plus-size women. The idea is to showcase women not seeking validation from others, but rather asserting a true DGAF attitude about others' put-downs.

The below video from January features a yogi demonstrating that plus-size women can do a downward dog as well as anyone. And yes, they can lift their own body weight.

Source: YouTube

They did it again with a denim ad in February, featuring their jean line, d/C jeans, made for curvy girls.

Source: YouTube

The "Sorry Not Sorry" campaign video, also launched in February, features three plus-size divas getting down in their d/C denim. 

Source: YouTube

Penningtons is not the first brand to create fashionable plus-size clothing, but is definitely one of the few, especially when it comes to offering women a wide variety of styles with their collection. More importantly, #IWontCompromise encourages women to abandon their fear of judgment and demand respect and understanding.

People may stare. And maybe that's a good thing.

How likely are you to make Mic your go-to news source?

Hayley Wilbur

Hayley is a staff writer at Mic, covering style. Say hi: hayley@mic.com.

MORE FROM

Watchdog groups sue Trump for deleting tweets, allegedly violating Presidential Records Act

Trump's deleted tweets may come back to haunt him.

Grizzly bear protections in Yellowstone National park are ending

A final ruling by US government officials will strike the Yellowstone grizzly bear from the list of threatened species after its population increased to 700.

Another day, another off-camera White House press briefing

The move to scale back on-camera press briefings comes amid Trump's increasing unwillingness to interact with the press.

Minneapolis might get a $15 minimum wage, but restaurant workers aren't celebrating

Discord has been brewing in Minneapolis over whether tipped work will be counted toward a $15 minimum wage.

These abysmal new poll numbers for House health care bill don't bode well for Senate version

Only 34% of Republicans approve of the new proposed law.

'Pizzagate' shooter gets 4-year prison sentence, lawyers urged judge to deter vigilantism

Welch stormed a Washington, D.C., pizza place and shot off a firearm because of the internet.

Watchdog groups sue Trump for deleting tweets, allegedly violating Presidential Records Act

Trump's deleted tweets may come back to haunt him.

Grizzly bear protections in Yellowstone National park are ending

A final ruling by US government officials will strike the Yellowstone grizzly bear from the list of threatened species after its population increased to 700.

Another day, another off-camera White House press briefing

The move to scale back on-camera press briefings comes amid Trump's increasing unwillingness to interact with the press.

Minneapolis might get a $15 minimum wage, but restaurant workers aren't celebrating

Discord has been brewing in Minneapolis over whether tipped work will be counted toward a $15 minimum wage.

These abysmal new poll numbers for House health care bill don't bode well for Senate version

Only 34% of Republicans approve of the new proposed law.

'Pizzagate' shooter gets 4-year prison sentence, lawyers urged judge to deter vigilantism

Welch stormed a Washington, D.C., pizza place and shot off a firearm because of the internet.